Audience development

4 weeks ago

London, United Kingdom Phee Farrer Jones Full time

**Job Opportunity: Audience Development Manager/Executive at a Leading ETF and Fintech Publisher**

Are you ready to take your expertise in audience development and digital marketing to the next level? Our client, a prominent ETF and Fintech publisher, is seeking a talented Audience Development Manager/Executive to join their expanding team. This role offers the chance to shape communication strategies, engage with key investment professionals, and drive the growth of our readership base and exclusive membership. With a hybrid work model, you'll enjoy a blend of office and remote work flexibility.

**Role Overview:**
As an Audience Development Manager/Executive, you'll play a pivotal role in driving communication initiatives and cultivating relationships with investment professionals. From overseeing digital campaigns to leading a team, this role offers a unique opportunity to make a significant impact within the organisation.

**Key Responsibilities:**
- Oversee communication to professional audiences through various channels.
- Manage Client Project Communications from brief to delivery, ensuring quality assurance.
- Forecast, plan, manage, and report on Marketing Communications budget.
- Lead the Audience Development Team in planning and executing targeted digital campaigns.
- Develop long-term strategies for audience development and channel success.
- Mentor and coach the in-house Audience Development team.
- Build relationships and grow the database of investment professionals.
- Engage with the audience to develop ideas, features, and editorial collaborations.
- Utilize market intelligence to drive research projects and improve services.
- Promote ETF Stream products to the audience.
- Recruit relevant delegates for events and engage with attendees.
- Stay updated on industry news and collaborate with other areas of the business.

**About the Client:**
Our client is a leading European media brand in the ETF and Fintech space. With a dedicated team and a commitment to excellence, they provide vital intelligence to investment professionals across print, digital, and live event platforms.

**Requirements:**
- Proven experience in audience development and digital marketing, ideally in an Investment/Asset Management publisher marketing background.
- Familiarity with marketing automation software (e.g., Hubspot, ActiveCampaign, Act-On, Pardot).
- Experience with enterprise CMS platforms is advantageous.
- Ability to lead and manage a small team (for Manager level).
- Willingness to travel regularly across London, the UK, and Europe.

This is a fantastic opportunity to join a passionate team and drive growth within the ETF community. If you're ready to make an impact and advance your career, apply now

We Are Aspire Ltd are a Disability Confident Commited employer

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