Customer Development Executive
2 months ago
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.
We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.
While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.
Role Purpose: To deliver estate management objectives across all National Lottery retailers to drive increased sales revenue, underpinned by our retailer principles and excellence in Customer Experience. Onboarding and training highly engaged retailers alongside delivery of projects to support the Retail business plan.
This role is offered on a fixed term contract until the end of January 2026 and will cover Essex and North London territory.
Role Responsibilities:Role Responsibilities:
- As a Customer Development Executive, you are the face of Allwyn for new National Lottery retailers within your designated territory. As a Allwyn ambassador, you will build retailer advocacy through positive relationships with our retail partners bringing them into the Allwyn family to maximise the sales of the National Lottery and the return to Lottery-funded good causes. This includes:
- To plan and prioritise your time to deliver training, sales driving visits, reduce dormancy, onboard new stores, change of ownerships, across a wide geographical area including the assigned territory. Responsible for training and supporting new and experienced retailers, in conjunction with reactive sales driving initiatives.
- You will be supplied and trained on our customer records management platform to record all interactions through the Retailer Journey, as well as supporting retailers to use our self service retailer website post 1st day trading.
- You will be responsible for driving retailer advocacy throughout the onboarding retailer journey using data to prioritise new business opportunities and gaining retailer commitment through commercial conversations. You are an expert in delivering training and in the value of The National Lottery and what it means to your retailer partners.
- You drive our in-store standards program by ensuring new trading stores are adhering to the 10 point in-store standards program, educating the retailer of the benefit of the marketing materials being displayed correctly, keeping the Scratchcard dispenser full and to plan, and signing eligible stores to the Retailer Hub.
- You will also interact with your own and wider Retail Sales teams at meetings and events, drive your own development through our Retail Sales Academy and seek opportunities to expand your role within our Ambassador network which lean into key projects and accountabilities throughout the department.
- You will be expected to maintain the highest standards of integrity and accuracy at all times, including through supporting Healthy Play and following visits from the test purchase programs.
- You'll ideally have prior work experience within FMCG or Retail sectors.
- You’re a people person and are confident speaking to our retailers, building great relationships and understanding retailer needs. Using all forms of media including phone calls, email, video calls, texts and of course in person.
- You enjoy delivering training, and are effective in supporting new and existing retailers as you take them through the retailer journey to selling The National Lottery.
- Good with numbers, you can effectively analyse and interpret data to develop plans and opportunities to influence.
- Experience of face to face selling, with agility to build and articulate a commercial argument.
- Ability to use Google suites/Microsoft Office or willingness to learn.
- Demonstrable experience of engaging and influencing with multi-level contacts to maintain & grow advocacy towards TNL both internally and externally.
- A full UK driving licence and flexibility to travel across your territory.
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