Paid Search Lead
5 months ago
Job Description
A highly experienced client leader and paid search specialist is required to own and oversee the complex and exacting paid search channel for one of our largest and most prestigious accounts. The role will be London based with most key clients based in Europe, so regular travel will be required.
The client is a completely unique brand: we work across Paid Search and Paid Social channels globally, covering their corporate activity, their values-led activity and their sophisticated official retailer programme.
The successful candidate will be responsible for delivering perfection across the entire engagement, and managing its ongoing growth. They will be the leader of the central paid search team based in London (around 20 FTE), as well as overseeing around the same number of people across international teams based in the US, China, Japan and South Korea, managing all global markets (80+ markets in total).
They will own and develop senior client relationships as well as internal relationships including with the Social team, the Technology & Intelligence team and the Performics leadership team.
As well as client leadership, team leadership and traditional brand marketing expertise, the role also demands competence with big data infrastructure and management.
Performics are looking for a candidate with impeccable client facing skills, a clear understanding of the needs of a brand-led client and strong technical competence, as well as the proven ability to manage, motivate and inspire a large team.
KEY RESPONSIBILITIES
To develop strong relationships with all key clients To lead, manage and motivate the central paid search team and co-ordinate and oversee all global teams To ensure all client deliverables are delivered on time and in line with the exacting standards of the client To develop a strong understanding of the unique client brand and how performance media can deliver on the client’s goals To develop a strong understanding of the technical infrastructure and software of the paid search account and work with the Technology & Intelligence team to guide its ongoing enhancement To ensure ongoing account management is delivered precisely and efficiently, while ad hoc analysis and deliverable requests can be accommodated within tight timescales To identify and capitalise upon opportunities to continue to grow the client engagementQualifications
What are we looking for?
Strong experience with brand-led marketing in paid search Proven track record of successfully managing client relationships Exceptionally strong presentation skills Strong leadership skills and demonstrable success of managing a large and globally distributed team Strong technical understanding, preferably with experience working with BigQuery and Data Studio and ideally the Google Ads / AdWords API-
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