Perfomance Marketing Manager
3 weeks ago
Amazon Operations sits at the heart of the Amazon customer experience. We look after everything from the moment a customer clicks buy; to the moment their item is delivered – from desktop to doorstep. We do things on a massive scale – millions of packages pass through the hands of our Associates every year. As a business, we do lots of things to attract, engage, support, motivate and enable the brilliant people who make it all happen. At the forefront of that effort, sits our Talent Acquisition Marketing team – a collective of talented individuals managing the media & marketing strategy, reporting, modelling & analytics, tools & systems. Our goal is attracting hundreds of thousands of associates and recruits yearly for various operational business lines (fulfillment centers, transportation, logistics, corporate offices).
Key job responsibilities
•Campaign Management: Create, optimize, and manage paid search campaigns to meet specific KPIs and business goals. This includes keyword research, ad copywriting, bid management, and ad extension implementation.
•Budget Allocation: Develop and execute budget strategies that maximize ROI while ensuring cost-efficiency.
•Keyword Research: Conduct in-depth keyword research to identify high-value search terms and opportunities for expansion.
•Ad Copywriting: Craft compelling ad copy that not only attracts clicks but also resonates with our target audience.
•A/B and Incrementality Testing: Implement and monitor A/B tests for ads and landing pages to improve ad performance and user experience.
•Data Analysis: Regularly analyze campaign performance using tools and analytics platforms to identify trends, opportunities, and areas for improvement.
•Conversion Rate Optimization: Collaborate with the marketing and web development teams to optimize landing pages and user experience, ultimately increasing conversion rates.
•Reporting: Create and present regular reports on the performance of paid search campaigns, providing insights and recommendations for improvements.
•Automation: Leverage automation tools and scripts to streamline campaign management, enhance efficiency, and respond to real-time changes in the competitive landscape. Implement automated bidding strategies, ad scheduling, and keyword management to optimize campaigns.
We are open to hiring candidates to work out of one of the following locations:
London, GBR
BASIC QUALIFICATIONS
- Experience in professional non-internship marketing- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience in multi-territory campaign management
PREFERRED QUALIFICATIONS
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion-
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