Market Activation Manager

2 months ago

Waltham on the Wolds, United Kingdom Mars Full time
JOB DESCRIPTION

Job Description:

Market Activation Manager - 12M Assignment

Responsible for executing our branded solutions in-store, this role converts global and local marketing activations into customer tailored solutions to engage our customers and shoppers throughout the shopper journey in collaboration with Customer Activation Manager.

The role requires working closely with other demand functions to reflect both our internal ambition and customer requirements in the design and execution of our activation plans.

What are we looking for?

Category and Market Knowledge: Essential Convert insights into action: Essential Execute and evaluate results: Essential Shopper experience design: Essential Significant experience in a blue chip FMCG/consumer products with a strong customer, category background. Experience in Market Activation (or equivalent) High action orientation and drive for results Self-reliant, decisive, and resilient and able to respond and adapt to a fast moving, swiftly changing environment, which will also itself be new in the initial period.

What will be your key responsibilities?

Support the development of activation plans – alignment, delivery & execution of the plan Represent the customer’s needs internally and build them into our activation proposals Ownership for the UK TRC budget for the accounts responsible for – from agreeing allocation, to management/stewardship of the budget Support the delivery of internal deployment meetings, and own the design & delivery of all external tool kits and selling materials Work with our agencies to develop and execute bespoke customer solutions which contribute to the retailer’s own strategies Work cross-functionally with Sales, Marketing, Activity Management, Finance, Corporate Affairs and Supply to create and execute initiatives. Execute the Activity Plan with our customers, landing points of interruptions across the shopper journey to engage shoppers, instore and online. Evaluate executions with clear learnings and recommendations for future applications Champion value creation within customer marketing

What can you expect from Mars?

Work with over 140,000 diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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