Head of Marketing

4 weeks ago

London, United Kingdom Climate Bonds Initiative Full time

Job title: Head of Marketing

Level: Level 2

Pay: £60-70,000 per annum

Team: Marketing

Directorate: Strategic Communications and Marketing

Reporting to: Director of Strategic Communications and Marketing

Areas of responsibility: Marketing; Digital; Events; Content; Brand; Design and Production

Closing date: Monday 13th May

Strategic marketing is central to the delivery of our mission and we are looking to appoint, a newly created Head of Marketing to spearhead our strategic marketing efforts. The Climate Bonds brand is respected amongst key audiences who know us well, but we believe we can do a lot more to leverage it globally and regionally and build Climate Bonds' position and impact.

At this exciting time of our evolution, we are looking to build a centralised marketing function within the Strategic Communications and Marketing Team, to sit alongside the existing and well-established Communications Team. The Head of Marketing will lead key discipline areas including brand, digital marketing, events, content, design and production.

We're looking for a skilled and experienced B2B marketer with strong analytical and technical skills with proven success in developing, implementing, and evaluating highly successful cross-channel marketing strategies in a B2B environment; working closely with sales and business development teams.

The successful candidate will provide vision and strategic direction to the marketing activities of Climate Bonds. We are looking for someone with energy, flexibility and creative marketing and brand skills who is excited by the opportunity to propel our mission and drive climate change solutions.

What you’ll be doing

  • Responsible for development as well as hands-on delivery of marketing strategy, plans and campaigns that drive revenue, enhance the brand and build engagement.
  • Deliver the marketing aspects of our key goals focused around building our brand, understanding our audiences, creating compelling content and delivering campaigns at both global and regional level. For example:
  • Build our brand and position as global market leader, by developing and refining our brand positioning and core messaging, establishing our tone of voice and narrative and applying our brand more effectively.
  • Provide strategic focus and planning for communications and marketing. Support the organisation to identify its strategic priorities, define its key messages, build a coherent approach to issues and create and maintain an annual calendar.
  • Create compelling content and bolster thought leadership position. Work with teams to draw out data-powered storytelling to generate targeted content to engage our audiences, inspire action and raise our profile.
  • Manage our channels for greater impact. Develop high quality, integrated multi-channel campaigns to build brand and market products, driving impact and revenue. Conduct review of all key channels and develop high level channel plans.
  • Identify, understand and better target our audiences. Review our primary audiences and establish baseline metrics so we can monitor and evaluate our external activity and influence key audiences more effectively and measure success.
  • Lead and manage the events function, collaborating with and overseeing the events team members to assess existing requirements and capabilities. Support in building out effective events channel strategy, mapping to organisational strategy and optimising revenue/ cost structure in alignment with Climate Services Director / commercial lead and communications team.
  • Build excellent working relationships, demonstrate leadership and manage global coordination across regional offices to foster best practice marketing, build skills and support colleagues in developing and delivering high quality marketing plans in key markets (e.g. Europe, LAC, SE Asia ++)
  • Introduce, develop and manage successful relationships with external agencies, partners and other third-party providers to ensure high-quality cost-effective delivery.
  • Provide effective oversight and management of budgets and regular reporting, working alongside senior colleagues.
  • Overall responsibility for the team's performance and delivery ensuring effective planning and delivery to succeed; coaching, developing and motivating all reports

Requirements

Essential

  • An advanced degree in management, business administration or CIM qualification or equivalent
  • Substantial relevant global B2B experience or equivalent
  • Proven success in developing, implementing and evaluating highly successful cross-channel marketing strategies in a B2B environment working closely with sales and business development teams;
  • Line management experience with excellent team skills and the flexibility to work cross organisation and globally;
  • Strong analytical and technical skills for tracking and reporting;
  • Excellent time management skills, meeting deadlines under pressure, managing competing stakeholder demands;
  • Excellent interpersonal skills, developing and nurturing relationships both internally and externally, including complex multi-stakeholder relationships;
  • In-depth understanding of marketing tools and methodologies and experience in delivering and executing a strategic marketing plan.
  • Expert-level user proficiency, or willingness to develop such, with:
  • Confident working knowledge of Adobe Creative Suite
  • CMS
  • CRM
  • Email Marketing Software and building user journeys (Campaign Monitor)
  • Marketing analytics tools (Google Analytics, Good Data Studio)
  • Paid (and grant) search, display and social media advertising.
  • Excellent copywriting skills, with experience writing compelling copy for marketing collateral including webpages, emails, case studies, etc.
  • Project Management skills
  • Solid understanding of legal compliance in the areas of marketing / data activity.

Desirable

  • Experience working with global commercial entities including corporates, banking and finance sector, government bodies – global, national and local;
  • Experience working with nonprofits and/or companies on environmental sustainability issues
  • Multilingual
  • Understanding green finance

Benefits

  • Impactful responsibilities from the day you join with responsibility for your own learning curve, the role is what you make of it and the possibilities depend on you.
  • Amazing opportunities for career progression and structured career development – we’ll work with you to explore your learning development and career potential
  • We offer a structured and bespoke induction programme specifically suited to the team you’ll be joining and the specific role you’ll be doing. During your first few months, you’ll be given all the training you need to succeed in your role.
  • Opportunity to attend a series of Lunch and Learns, delivered by internal subject matter experts and external guest speakers
  • An international and diverse work atmosphere
  • The chance to be part of our rapid growth and play a key role in the next exciting phase of Climate Bonds Initiative journey
  • Everyone that joins us is given the opportunity to undertake our signature GSS+ Bonds Training, which is recognised and certified by CPD.

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