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CRO Specialist
4 months ago
WHO WE ARE:
interactive investor is an award-winning investment platform that puts its customers in control of their financial future.
We’ve been helping investors for over 25 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £55 billion and over 400,000 customers.
For a simple, flat monthly fee we provide a secure home for your pensions, ISAs, and investments. We offer a wide choice of over 40,000 UK and international investment options, including shares, funds, trusts, and ETFs.
We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.
WHAT WE STAND FOR:
It’s simple … we want our customers to feel confident and in control, for interactive investor to go from strength to strength, and for ii to be a workplace where we can all thrive. Our customer-driven approach and bold values sit at the heart of this. We are honest, straight-talking, and transparent with our customers and our colleagues. We are decisive and take ownership of what we say and deliver. We are ambitious and passionate about what we believe is right for our customers, our teams, ourselves, and interactive investor.
PURPOSE OF ROLE:
The Conversion Rate Optimization (CRO) Analyst will be a critical member of the Digital Product team at interactive investor. In this role, you will lead the analysis and optimization of user journeys across our digital products, with the goal of enhancing user experience and maximizing conversions. Your data-driven insights will help shape product development and marketing strategies to drive user engagement and growth.
Please note: This role is recognised internally as a CRO Analyst.
Requirements
KEY RESPONSIBILITIES:
• Data Analysis: Analyse user data to identify trends and opportunities for optimization. Use A/B testing, multivariate testing, and other methods to validate hypotheses and measure performance.
• Optimization Strategies: Develop and execute CRO strategies for improving conversion rates across our digital products, including web and mobile platforms.
• User Experience: Work closely with design and development teams to enhance user experience by identifying and addressing pain points in user journeys.
• Reporting: Prepare and present reports on CRO campaigns, providing insights and recommendations to stakeholders and senior management.
• Collaboration: Collaborate with cross-functional teams, including marketing, product, design, and engineering, to align optimization efforts with broader business goals.
• User Testing: Conduct user testing and gather qualitative feedback to inform optimization strategies and improve the overall customer experience.
• Continuous Improvement: Stay current with industry trends and best practices in CRO and apply them to drive continuous improvement.
SKILLS & EXPERIENCE REQUIRED:
Essential
• Analytical Skills: Strong proficiency in data analysis and interpretation, with experience using tools such as Google Analytics, Adobe Analytics, and heat mapping software.
• A/B Testing: Proven experience designing and executing A/B tests and multivariate tests to optimize conversion rates. Understanding of Optimizely a bonus.
• UX/UI Understanding: Knowledge of user experience (UX) and user interface (UI) principles to identify opportunities for improvement in digital products.
• Attention to Detail: Strong attention to detail and the ability to spot trends and anomalies in data.
• Communication: Excellent verbal and written communication skills, with the ability to explain complex data and insights to non-technical stakeholders.
• Project Management: Strong organizational and project management skills to handle multiple tasks and meet deadlines.
• Collaboration: Ability to work effectively in a cross-functional team and build strong relationships with colleagues from different departments.
• Curiosity and Initiative: A proactive mindset and eagerness to learn, experiment, and innovate in the field of CRO.
