Legacy Marketing Manager

2 weeks ago

London, United Kingdom Medical Aid for Palestinians Full time

About the Role

Medical Aid for Palestinians (MAP) works for the health and dignity of Palestinians living under occupation and as refugees. MAP is the leading UK charity delivering health and medical care to those worst affected by conflict, occupation and displacement, in the occupied Palestinian territory and Palestinian refugee camps of Lebanon. 

We are seeking an experienced legacy professional to lead and grow MAP’s legacy giving programme. This role is instrumental in generating circa £1m annually, directly contributing to MAP’s vital work. You’ll take the lead in building MAP’s legacy programme – from marketing legacies to stewarding prospects, enquirers and pledgers. Working collaboratively across teams, you’ll design engaging supporter journeys that ensure an exceptional experience, strengthening MAP’s legacy pipeline. You’ll also play a pivotal role in strengthening the profile of legacy giving at MAP, building strong connections internally and externally. This role offers an exciting opportunity to build a legacy programme and join a passionate, collaborative and growing team committed to innovation and excellence in fundraising. You’ll have opportunities for professional growth and access to training and development to further enhance your legacy fundraising expertise. 

About You

We’re looking for a pro-active individual with a proven track record in building legacy fundraising strategies and delivering multi-channel campaigns. You’ll have excellent project management, leadership and communication skills, and be adept at analysing performance data to adapt and optimise plans. You’ll be skilled in both digital and offline fundraising, with a supporter-centric approach. You’ll have a passion for the power of legacies to bring change, keen to bring this insight to Medical Aid for Palestinians.  If you’re ready to lead a dynamic and growing legacy programme that makes a real difference to Palestinian health and dignity, we’d love to hear from you. 

 Duties and key responsibilities

Leadership and Strategy 

• Lead the development of the legacy programme, creating a strategic plan that considers audiences, products and channels and which is aligned to MAP’s fundraising strategy. 

• Monitor and analyse trends within legacy giving, both internally and externally, using these findings to influence the direction of the programme. 

• Manage and support the Legacy Marketing Officer (fixed term) and liaise with MAP’s legacy administration consultant to ensure excellence in both legacy marketing and administration. Assess resources and develop business plans to support team changes as and when relevant. 

• Champion legacy giving throughout MAP, influencing and engaging colleagues across the organisation and raising the profile of this income stream. 

• Build and manage relationships with external partners including agencies and suppliers including creative, print/fulfilment and free will providers.   

Campaign Planning and Management 

• Plan, implement and optimise legacy marketing campaigns across various channels, ensuring alignment with MAP’s broader fundraising goals. 

• Collaborate with internal teams and external partners to develop audience-led content and materials that drive engagement with legacy giving. 

• Monitor, analyse and report on campaign performance, adjusting plans and activity based on insights and trends with a view to maximise ROI. 

• Develop and maintain effective supporter journeys tailored to legacy prospects and legacy intenders/pledgers, ensuring a consistent, engaging and inspiring experience.

Innovation 

• Lead legacy marketing innovation by identifying and testing new channels, tools and approaches to enhance MAP’s legacy offering. 

• Stay updated on trends and legacy marketing best practice, with the goal of developing MAP into a leader in legacy fundraising. 

Budget Management 

• Create and oversee the legacy budget, setting income and expenditure targets in collaboration with the Head of Individual Giving.

• Manage financial planning, reporting, and risk assessment for the legacy budget. 

General Responsibilities

• Support MAP’s mission, ethos and values. 

• Support and promote diversity and equality of opportunity in the workplace. 

• Abide by organisational policies, codes of conduct and practices. 

• Treat with confidentiality any personal, private or sensitive information about individual organisations and or clients or staff and MAP data.

PERSON SPECIFICATION

Experience

• Proven track record in legacy programme management across various channels, with evidence of successful development of legacy fundraising strategies. 

• Skilled in performance reporting, data analysis and using insights to shape a legacy programme. 

• Experience creating acquisition fundraising plans across channels (online and offline) and delivering supporter journeys across a range of audiences. 

• Excellent project management skills, including managing multiple projects and priorities at once. 

• Experience of day-to-day management of external stakeholders and agencies.

• Experience in planning and budgeting – with proficiency in legacy forecasting.  

Knowledge, skills and abilities

• Able to confidently analyse results and extract insights to inform campaigns.  

• Excellent digital, written and verbal communication skills, with a supporter-centric approach. 

• Effective management and leadership skills.

• Highly proactive – excellent at networking, communicating and influencing.  

Education/training

• Direct marketing or fundraising qualification and/or equivalent experience (desirable). 

Personal attributes and other requirements

• Commitment to high standards, fostering trust and confidence in MAP’s fundraising initiatives.  

• Commitment to a zero-tolerance policies on sexual exploitation & abuse/safeguarding. 

• Commitment to anti-discriminatory practices and equal opportunities.

• Commitment to the values and ethos of MAP (Solidarity, Dignity, Impact & Integrity).

• An ability to apply awareness of diversity issues to all areas of work.

• Ability and willingness to work weekends/evenings in emergencies, and to travel overseas where necessary.

 

Note: We encourage all interested applicants to apply even if they don’t meet all criteria in the person specification. 

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