Marketing Executive

Overview

RM Resources is a multi-brand leader with around 500 staff trading in over 100 different countries. RM Resources is one of the largest suppliers of educational resources to international markets with significant revenue across multiple channels. We develop and source a comprehensive range of items that support educational attainment and create inspiring learning environments worldwide. We have been supplying schools and distributors globally for more than 40 years and offer over 50,000 resources of which 6,000 are own developed IP.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work.

The role of the Senior Marketing Executive is to develop and deliver inspiring and innovative brand campaigns to drive brand awareness, consideration, conversion and advocacy through multiple brand touchpoints. 

The role holder will be required to work with the Head of CRM & Brand to analyse and segment market information to develop and deliver marketing campaigns that drive acquisition and retention. Taking full ownership of an annual DM marketing plan to achieve revenue and net customer numbers. The role holder will be responsible for the delivery of the strategy for their business area, playing a direct role in increasing our market share and revenue, developing brand awareness and promoting our products into the education markets. 

Responsibilities

Understand and monitor customer data to proactively support business targets- customer acquisition, retention, attrition, revenue growth through omni-channel campaigns. 

Input into the development of brand strategy

Support on online and promotions strategy to become a digital 1st business and drive online sales.

Oversee key strategic partnerships with key associations

Oversee and project manage events cross-functionally

Manage and deliver the annual DM plan within budget and prescribes timelines.

Benchmark activity to support on strategy and new opportunities for events and initiatives

Briefing and developing the creative with agencies and in-house creative teams

Analyse results of campaigns to steer future activity and strategy

Manage and monitor budget to ensure all activity is within planned spend

Work cross-functionally to gain stakeholder support and buy in.

Experience

Minimum 2 years marketing experience - Would suit a Marketing Executive looking for next step 

A full Driving License and Passport 

CIM qualified - desirable 

Use of Microsoft Office Products

Experience of developing, maintaining and delivering on marketing strategies to meet the company objectives

Strong influencing skills

Good negotiation skills

Strong analytical capabilities

Ability to work on their own initiative

Excellent communication skills at all levels

Able to multi-task and achieve deadlines and targets with excellence

A strong understanding of customer and market dynamics and requirements.

What’s in it for you?  

At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.