Salesforce Marketing Cloud Consultant

4 weeks ago

London, United Kingdom Collinson Full time

Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

Purpose of the job

As a Salesforce Marketing Cloud Consultant, you will bring strong technical, functional and product expertise to deliver effective solutions to clients and the business.

You will be taking the lead on designing and delivering platform solutions, providing technical support, platform development and pushing best practice on client accounts.

As well as the above, you will work closely with the Principal Marketing Cloud Consultant to shape, develop and grow the team within the business.

Key Responsibilities

  • Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,
    •Lead requirements gathering, solution design, and writing statements of work
    •Communicate project concepts and outcomes to client project stakeholders
    •Design and delivery of solutions in Email Studio
    •Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio Automation Studio and Journey Builder, and advise clients on how to optimize further
    •Experience in reporting and analysing email activity using Email Studio reports and Journey Builder
    •Proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement
    •Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources
    •Conduct user training and actively promote user adoption of Marketing Cloud
    •Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines
    •Ability to work with clients to design customer journeys, and associated data models.
    •Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio
    •Experience with Interaction Studio and the ability to handle UI tasks, such as Web campaign management
    •Conceptual understanding, to be able to establish data models, work with API’s and configurations

Knowledge, skills and experience required

Certifications

  • SFMC email Specialist (must have)
  • SFMC administrator (must have)
  • SFMC consultant (must have)
  • SFMC developer (bonus)

Essential

  • Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or Javavscript, SQL (Query Studio experience) Or Guide Template Language).
  • Interaction Studio experience
  • Active in the Salesforce Trailblazer community and management of certifications

Desirable

  • Implementation experience of Datarama, Salesforce CDP, Advertising Studio, Loyalty Management
  • Experience of leading/mentoring and or facilitating knowledge sharing in a class/workshop setting
  • SF Einstein and AI/ML exposure and usage
  • Web design and UI experience
  • Experience working with JIRA, Confluence and Microsoft Teams

Person Specification

  • High level of accuracy and attention to detail, excellent follow through and reliability
  • Exceptional customer focus and ability to work under pressure; ability to maintain awareness of, and seek to meet the needs and wants of the customer without being prompted
  • Ability to bridge communications between technical and business focussed groups
  • Effective and Skilled listener with ability to remain focussed whether engaged face-to-face or on a multi-time-zone international forum
  • A creative, innovative person that likes getting stuck in and is keen to learn and grow
  • Analytical mindset including strong data acumen
  • Ability to work in a lean and agile fashion while dealing with frequently changing priorities
  • Ability to operate independently in a proactive manner
  • Experience dealing with conflicts and managing resolutions while maintaining a professional and composed demeanour
  • Excellent people skills
  • Flexible on process but committed to impact
  • Data and tech savvy
  • Passionate about marketing automation and innovation around it


Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com

We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.

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