Marketing Activation Manager

2 weeks ago


Enfield, United Kingdom Westmill Full time
Marketing Activation Manager Department: Marketing
Location: North London (Enfield)
Closing date: 31 May 2024

Our Business

We are proud of our heritage and position as one of Europe’s largest specialist food companies, manufacturing and supplying authentic global foods which serve the chefs and owners of restaurants and takeaways, as well as a diverse range of consumers. With a strong portfolio of leading brands including Lucky Boat, Elephant Atta, Rajah, Green Dragon and Patak’s, our product range is as diverse as the people who chose to work here, and includes noodles, flour, rice, spices, sauces and oils. We pride ourselves on our passion for food and people, where collaboration, diversity, and inclusion are integral in everything that we do. This is underpinned with our employee resource groups where members and allies help create an inclusive environment and special events are celebrated. Westmill is a place where no one feels like the new person for long and everyone has the chance to make a real difference to the business by being their authentic selves.

The Role

This is an exciting opportunity for an experienced Marketeer to lead the development and execution of the activation requirements across both our branded and non-branded portfolio.  In this newly created role, you will be responsible for successfully activating the category and brand strategies across both online and off line sales channels, including Independent Wholesale & Retail and Grocery Multiples.   You will have ownership of the activity development and execution process, including identifying how to win in each channel, allowing for seamless planning, execution and cost management. Reporting to the Head of Brands, you will have an important leadership role within the marketing team, having line responsibility for both our Shopper Marketing Manager and E-commerce and Digital Manager, whilst also providing indirect management support for the EU Trade Marketing Manager, to ensure greater consistency in activation across multiple geographic markets.

Who are we looking for?

A passionate, commercially astute individual with a proven track record of developing, and executing best in class shopper, trade and E-comm activation across multiple sales channels.  Your strong analytical capability will enable you to review data, understand trends, and identify commercial opportunities for growth. You will have the ability to prioritise and provide clear direction to best meet the aligned strategic needs of the business.  With accomplished communication skills, your stakeholder management capability means that you will excel at influencing and marshalling resources to get things done, whilst also having demonstrable experience of leading, coaching and developing others to get the best from them.  

What we offer:

  • A competitive salary and car allowance
  • ABF Pension Scheme membership
  • An annual Incentive Plan

Additionally, you will have access to a range of benefits aimed at enhancing your wellbeing both at home and at work; from a free and confidential 24/7 Employee Assistance Programme to access to affordable loans and financial education, a cycle to work scheme and a day dedicated to volunteering in your local community. You will also have access to our benefits platform Extra Spice from day one, offering a huge variety of retail and leisure discounts.

Would you like to hear more?

We would be delighted to discuss this opportunity with anyone who feel they would be a great fit for this role and our business. We welcome applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require at any stage in the recruitment process.

To apply please click



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