Product Marketing Manager
4 weeks ago
FE fundinfo is a global leader in investment fund data and technology. We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed. We are currently recruiting for a Product Marketing Manager to join our Product Marketing team on our mission to enable the future of investing.
Your key responsibilities as a Product Marketing Manager will include:
Product Storytelling:
- Crafting compelling narratives for our product, internally and externally, conveying its benefits and features in a way that resonates with our audience, and developing clear value propositions
- Assisting in the development of product messaging and collaborating closely with the wider team to enhance it
- Collaborating with the marketing team to create high-quality content that brings our value proposition and key differentiators to life
- Regularly reviewing and updating key product messaging across platforms and campaigns to align with product updates
Go-to-Market & Product Adoption:
- Planning and executing go-to-market campaigns for new products and features in collaboration with key stakeholders from Product, Marketing & Sales
- Developing sales enablement and funnel marketing materials, including product sheets, product training, and client-facing materials such as sales decks, demo videos, and case studies
- Ensuring alignment and effective communication between product and sales teams regarding product announcements and feature launches
- Monitoring, analyzing, and reporting on campaign performance
Voice of the Customer:
- Creating thought leadership content and case studies with social proof
- Gathering and analyzing customer insights from various sources (customer interviews, industry data, online research, etc.) to inform product development and marketing strategies
- Conducting thorough and ongoing market research to identify trends and monitor the competitive landscape within the sector
To join us as a Product Marketing Manager, you will need the following skills and experience:
- You have proven expertise in Product Marketing, ideally in the asset management/B2B financial industry experience
- You have a results-driven approach, focusing on data-driven decision-making to achieve objectives
- You demonstrated success in taking new product features to market effectively
- You show a customer-first mindset, evidenced by past project successes and outcomes
- You should have strong interpersonal skills, enabling effective stakeholder management
- You possess effective communication abilities to convey ideas clearly and persuasively
- You must have excellent copywriting, video scripting, and storyboarding skills
- You possess a growth mindset and the ability to thrive in fast-paced environments
- You are proficient in translating technical specifications and capabilities into customer and business value statements
- You have excellent project management skills to ensure smooth execution
- You must have a proactive, self-starting attitude coupled with a problem-solving mindset
By joining the team at FE fundinfo as a Product Marketing Manager, you will be offered the following:
- 25 days annual leave (option to buy an additional 5 days per year)
- Enhanced paternity, maternity, and shared parental leave
- Pension scheme
- Sponsored learning and development, including formal qualifications
- Health cover
- Discounted gym memberships
- Bike to Work scheme
- Eye care and flu jabs
In addition, you will have the opportunity to work for a company that values Trust, Connectivity, and Innovation. In line with our core values, you can also expect the following:
- Full LinkedIn Learning access
- A sustainable business that cares for the environment and our communities
- Opportunities to give back to local communities through volunteer days
- Versatile work options to support your unique work-life balance
- Becoming a part of Charity Challenges to raise money for charities selected by employees
- Options to join and lead diversity and inclusion initiatives
- Invitations to office social events and sports activities
Apply today for immediate consideration and we will endeavour to get back to you within 5 working days. Visit our Glassdoor profile or fefundinfo.com to find out more about life @ FE fundinfo
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