Digital Experience Manager, Global Website Strategy and Localization
Found in: Talent UK C2 - 1 week ago
Join our team as a Digital Experience Manager and become the driving force behind the global reach of Avaya's digital presence. You will spearhead the strategy for localizing our message, ensuring that our story resonates across diverse cultures and markets. Your mission will be to harmonize global branding with local nuances, delivering a seamless and engaging user experience that amplifies the Avaya narrative worldwide.
In addition, you will supervise the implementation and operations of the chat experience across avaya.com.
You will drive customer acquisition growth by creating compelling and high-converting web experiences.
You will partner with IT, subject matter experts and vendors to manage and review content and design implementation.
- Lead the development and implementation of a robust localization strategy that aligns with Avaya's global marketing objectives.
- Manage and optimize Avaya’s portfolio of global websites, ensuring they represent the pinnacle of user experience, design, and content relevance.
- Collaborate cross-functionally with marketing, product teams, and regional managers to ensure a cohesive and impactful web presence that effectively communicates the Avaya story.
- Navigate the complexities of market specificities, adapting global messaging to fit local contexts without losing the essence of our brand.
- Employ analytics and user feedback to drive continuous improvement of the website's performance, accessibility, and engagement metrics.
- Foster innovation by staying ahead of digital trends, incorporating cutting-edge practices to enhance the digital journey of our global audience.
- Ensure compliance with international web standards and legal requirements across all localized websites.
- Manage ongoing content updates including copy, content/resources and SEO, video, and tools
- Drive the chat strategy for Marketing and suggest integrations between properties to enable a better user experience
- Work with content team, solutions marketing and chat vendor to create a compelling UX and highlight relevant promotions through the chatbot
Experience
- Demonstratable digital marketing experience in an international environment
- Exposure to website information architecture, layout, and navigation an advantage
- Track record in driving digital marketing content in multiple languages
- Proven experience managing global web properties that drive B2B customer acquisition
- Proficiency in web management, optimization, analytics, and reporting
- Hands-on experience of SEO, Google Analytics, and other web-related tools
- Ability to work with data and review reporting and dashboards; define recommendations for improving engagement results and the customer experience
Skills and competencies
- A strategic thinker with a passion for storytelling and a keen eye for detail.
- Proven experience in managing large-scale web localization projects, with a track record of delivering engaging digital content.
- Strong understanding of global market dynamics and how to adapt messaging to diverse cultural landscapes.
- Excellent communication skills, with the ability to lead and inspire teams across borders.
- Solid technical background with an understanding of web technologies, CMS platforms, and SEO best practices.
- Analytical mindset with experience in using data to inform decisions and drive web optimization.
- Strong verbal, written communication and presentation skills
- Strong customer focus
- Hands-on experience of enterprise-grade Content Management Systems or other marketing tech stack tools
- Experience with HTML/CSS
- Fluent / native English speakers, additional languages a strong advantage
Additional information
- Full-time
Education and qualifications
- Degree level preferred
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