SEO Senior Account Manager, Luxury

2 weeks ago

London, United Kingdom VERB Brands Full time

ROLE OVERVIEW

Croud is a digital marketing agency with a unique business model, recently named a Sunday Times Best Place to Work 2023.

In 2021, Croud acquired VERB Brands, a luxury performance marketing agency. 

VERB Brands specialises in full-service performance marketing solutions and partners with globally renowned luxury and premium brands such as Flannels, Calzedonia, Aston Martin, The Ritz, Maybourne Hotel Group and many more.

Our clients range from premium challenger brands looking for growth within markets, to long-standing heritage brands who are looking to evolve their digital approaches. We’re looking for someone to join our team and champion forward-thinking SEO strategies, showcasing dedicated account management and client-facing expertise.

We are looking for an ambitious, charismatic and creative thinking individual with a passion for digital marketing, SEO and all things luxury.

The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets.

The overall purpose of this role is to support the Organic Strategy Director and Senior Account Managers in implementing SEO strategies, being dedicated to driving organic performance through the day-to-day management and effective implementation for key client accounts within the luxury sector.

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

RESPONSIBILITIES

  • Set and implement SEO strategies in tangent with Account Managers, identifying business priorities and opportunities to grow performance organically
  • Drive client performance management activities across the team to include: optimisation activities, innovation towards client performance, daily checks and best practice processes
  • Ensure excellence and high-quality client implementation coming from the team and Network, including but not limited to: editorial, optimisation, and technical - ensuring briefs and completed work is QA’d to a high degree
  • Complete data analysis to spot trends, patterns, challenges and successes while identifying and troubleshooting anomalies within SEO data and taking corrective actions
  • Deliver excellence in day to day communication and client service standards as well as with the team
  • Contribute to internal training and development modules and delivery sessions as required
  • Identify areas of development of existing business and support the Channel Leads to identify opportunities to upsell our digital services
  • Proactively identify workflow efficiencies to counter ineffective process within the team – new ways of working & continuous process improvement
  • Proactively monitor the luxury market industry trends and share with the wider team, as well as sharing insights with clients and actionable strategies

 

PERSON SPECIFICATIONS

  • Degree level education or equivalent / relevant work experience
  • Clear passion for digital marketing, strong and demonstrable understanding of SEO
  • Interest in the luxury landscape and it’s ongoing developments
  • Strong Microsoft Office skills which must include Excel, Word and PowerPoint
  • Proven track record of working to and meeting deadlines
  • Impeccable attention to detail - a must for our brands
  • A mathematical and analytical mind with the ability to manipulate large amounts of data
  • Highly organised and an ability to multi-task across clients and internal projects with proven time management skills
  • Strong communication, organisation, and presentation skills
  • Able to deliver a high level of customer service and management for clients
  • Has managerial/leadership experience for at least one direct report to help develop and progress the team
  • Thrives working in a team environment - we are a small knit team where everyone is eager to learn and develop together

 

COMPANY BENEFITS

  • 25 days holiday a year with the option to purchase more
  • Hybrid working model 
  • Annual performance bonus
  • Recruitment referrals bonus
  • Health & wellbeing contributions
  • Cycle to Work scheme
  • Free fruit, breakfast cereals and tea & coffee
  • Regular socials and events planned
  • Peer to peer recognition scheme 'bonusly'
  • Enhanced maternity and paternity package
  • Pension
  • Employee Assistance Programme
  • Access to Croud Campus (our bespoke learning and development platform)
  • Life and income protection
  • Medical cash plan

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