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Senior Marketing Analytics Manager
3 months ago
Summary
We’re looking for a Senior Marketing Analytics Manager to join the Marketing department at the National Trust. The role will lead a team of talented data analysts and marketing specialists to measure and improve cross-channel marketing campaigns and supporter journeys. You’ll be an influential leader, setting the vision and strategy for your team and delivering insight to the organisation about our audiences and how National Trust marketing is performing. The impact of your work and your team’s work will resonate throughout the organisation.
Marketing at the National Trust lies at the heart of the relationship between people and places. Using data and insight, we work to understand the behaviours and motivations of our supporters so we can inspire meaningful connections, promote one of the nation’s best loved brands and encourage people to visit, join, donate or volunteer.
What it's like to work here
We’re bigger than you think, we’re more complicated than we appear and we’re larger scale than you’d imagine.
We have passionate people in our teams and so much more we want to achieve.
We’re for everyone, for ever, and we really mean that.
Your contractual location will be our head office at Heelis in Swindon, however there will be an opportunity to explore and agree remote working arrangements which strike the right balance for you and the Trust.
What you'll be doing
Working within the Supporter Data & Customer Journeys team, you will be responsible for delivering marketing analytics and audience analytics to Marketing and a range of business stakeholders across the Trust.
You’ll develop and build your team to leverage our new marketing and data platforms (Salesforce Marketing Cloud, Data Cloud, Marketing Intelligence, Tableau and Snowflake) and support them in producing detailed analysis, identifying trends and patterns in audience behaviour and telling the story in a simple, actionable way that helps business stakeholders understand our audience’s needs. You will guide and implement our marketing segmentation strategy, enabling the delivery of personalised customer journeys.
You’ll collaborate with cross-functional teams, building on the foundations that have already been established, ensuring the right access to data for marketing and other areas of the Trust. You will work with IT and Data teams in ensuring data quality standards and compliance with data privacy legislation.
Who we're looking for
You can view the full role profile for this role in the document attached. You don't need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role. For this position we're looking for someone who has:
Experience as an organised, inspiring team leader who has developed a team of data analysts In-depth knowledge and experience delivering customer analytics and customer segmentation strategies Expert knowledge of cross-channel marketing analytics, channel performance and attribution A structured and disciplined approach to scoping and delivering analytics and insight The ability to condense analysis into actionable insight to inform and influence business investment decisions The ability to synthesise and communicate complex information effectively to non-technical audiences Experience of databases, data models, SQL and marketing and digital analytics tools Expertise in enabling data-driven customer journeys and experiences
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
•Substantial pension scheme of up to 10% basic salary
•Free entry to National Trust places for you, a guest and your children (under 18)
•Rental deposit loan scheme
•Season ticket loan
•EV car lease scheme
•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
•Flexible working whenever possible
•Employee assistance programme
•Free parking at most Trust places
