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CRM Manager
4 months ago
CRM Manager (Retention & Service)
London (Hybrid Working)
Permanent
Full Time
Grade 4
The CRM Manager will be accountable for formulating and delivering the Currys Services CRM strategies, maximising product acquisition, growth and retain opportunities across various highly personalised customer journeys for all Currys brands that drives improved sales, repeat spend and NPS.
This is a fantastic opportunity for someone wanting to work within a growth area of a fast-paced retail business. who can bring an excellent knowledge of CRM and understands the right balance between customer, commercial and brand levers to use to deliver against revenue and customer objectives.
Key Responsibilities:
Co-create and rebuild the audience and contact strategies for the CRM Retention lifecycle strands – utilising customer data, research and insight to devise the strategic framework and programme approaches across product and customer levels Continuous development of the CRM Services strategy, including delivery of considered test and learn opportunities to improve various Currys Services acquisition and renewal rates Manage the customer journey workflows, including channels such as email, SMS, Direct Mail, outbound calling data and ad-hoc microsite activities Champion the CRM Strategic Framework and campaign delivery process, and align with stakeholders on wider business objectives, acting as the Subject Matter Expert for CRM Continuously advocate for a customer-first mindset within the CRM team, ensuring they understand the many ways that the CRM technology and data can be used to better communicate with our customers Train, lead and manage the team: expanding their breadth and depth of skills and knowledge to deliver their role’s responsibilities and bolstering their CRM skills Develop a close working relationship with IT, architecture, portfolio management and data governance teams to contextualise and champion the value of Services data opportunitiesRequired Skills & Experience:
Commercially focused & data driven, whilst still putting the customer at the heart of every marketing decision Great communication, presentation & organisational skills, with a strong focus on delivery & attention to detail Strong influencing skills and the ability to drive the agenda with stakeholders at Senior level. A team player with excellent interpersonal skills Great analytical ability and a strong understanding of data to apply learnings to drive improvements in campaign performance (inc. technical knowledge of CRM and analytical systems) At least 5+ years’ experience in data marketing/CRM, including email marketing (ideally client and agency side) across customer retention, re-engagement and acquisition – with a sizeable customer database Retail experience is essential Line management is essential Marketing or business degree level qualification preferredWe’re one team and we celebrate all of the great things you do. One way we show our gratitude is by giving you access to a range of lifestyle benefits including:
Private medical insurance Competitive pension scheme Access to discretionary company bonus scheme Life Assurance Staff discounts and offers Hybrid workingBeyond that, we'll be with you every step of the way, enabling you to get the most out of your role. We're building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it.
#LI-Hybrid
