Digital Knowledge Technology Manager
4 weeks ago
Department purpose
Our digital & technology team is leading on a game-changing digital transformation programme to reimagine and develop a best in class fully integrated client & employee experience across all of our channels.
Our market leading global Knowledge team operates with various tools to drive client engagement. One of these tools is our knowledge portal (AOhub) that offers a range of free online legal resources for internal and external clients/users. The AOhub can be accessed via a single login portal and offers access to a wide range of legal resources, including articles, case law, and legislation. A comprehensive guide section looks in-depth at areas of key interest such as lending, capital markets, compliance and competition. Via an integrated alerter service clients/users stay up-to-date with legal news and developments. All content pieces on the AOhub are produced by our experienced, global network of Knowledge lawyers.
The role of the Digital & Marketing Technology (MarTech) team is to implement and manage the firm’s integrated digital marketing communication channels. The team is responsible for the technologies that support core BD and marketing processes, and more broadly, manages our digital channels including our public and client websites, mobile apps, content libraries, social media, blogs, RSS feeds and news aggregators. These two areas of marketing technology activity support each other and overlap, helping to provide a 360° view of our interactions with a client.
Both teams work closely together as they both operate with tools to drive client engagement, aligned with key global trends and the firm’s strategic roadmap.
Role purpose
The Digital Knowledge Technology Manager is responsible for helping to deliver our strategy to harness cutting-edge technology:Work with leadership in Knowledge, Technology and Digital & MarTech to define and develop the strategic direction for a world-class client knowledge offeringTo deliver best-in-class processes and solutions, positioning A&O Shearman as market leading in this area with our clientsTo deliver resource and time efficiencies and an improved quality of work output by utilising relevant techniques and systemsThis Digital Technology Manager role will support the Global Head of Legal Knowledge Tech to drive forward and successfully implement these key aspects of our strategy.
Key relationshipsGlobal Head of Legal Knowledge TechGlobal Knowledge Community LeadGlobal Head of Digital & MarTechGlobal Practice Group Heads of Know HowMarketing and BD teams globallyThe IT department, including change management and IT trainingPartners, Knowledge lawyers, fee earners and PAsExternal suppliersRole and responsibilitiesWork with leadership in Knowledge, Technology and Digital & MarTech to define and develop the strategic direction for AOhub and other client knowledge channels, ensuring alignment with client and internal knowledge strategies and advising on technology best practice to inform best-in-class user experience across our platformsOwning the technology roadmap for client knowledge solutions and leading the delivery of a programme of transformation and continuous improvementWorking with Marketing and BD teams to ensure the firm’s client knowledge offering meets & exceeds the needs of our clients and internal stakeholders Liaising with our Digital & MarTech team which handles the website aspects across the business to maximise synergies for produced contentActing as champion for AOhub and other client knowledge platforms; driving adoption amongst client and internal audiencesIdentifying, developing and maintaining the technical resources required to support our global client knowledge offeringActing as product manager for client knowledge platforms. This will involve:Acting as primary point of contact for internal stakeholdersDeveloping best practice processes & training collateral for the platform Acting as the key point of contact with the supplier for all business-as-usual activities and project workActing as a point of escalation for more complex queriesDriving the adoption of our client knowledge platforms within the organisation through:Providing consultancy and sharing expertise with our knowledge content creators, understanding variations in legal practice and industry drivers and helping to bring change and buy-in for the use of our available technologiesAdvising on integration with other (new/existing) platforms to improve business workflows and client engagementDeveloping and promoting content lifecycle management guidance for content creatorsDeveloping and promoting enhanced user reportingLiaising with our inhouse legal team on all legal, platform related aspects (data retention/cookies/ disclaimer/legal notices/privacy policy)Data, insight, and analytics should sit at the heart of our decision making. Harness this insight to continue to learn, optimise, improve, and develop how we do things, driving efficient, automated ways of working and develop tailored user experiences.
Key requirementsUnderstanding of the advanced use and development of knowledge related technology as well as lead generation and content related technologies in B2B industriesAn ability to translate complex technical knowledge into simple concepts and languageExperience of managing external suppliers/agenciesExcellent project management skillsExperience of acting as an internal consultant or adviserEffective people manager and an ability to help and develop team membersSuperb communication skills; written and oralResponsive, proactive, and innovativeExcellent interpersonal skills with all levels and across culturesTenacity and commitment – focused on delivery and end resultsAn ability to work under pressureAn ability to pick up new technologies quickly
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