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Search Strategist Paid
4 months ago
Job Description
As a Search Strategist specialising in both paid and organic search, you will be at the forefront of our efforts to enhance our clients' visibility and performance across search engines. Your expertise will drive the development, implementation, and optimisation of comprehensive search strategies that integrate paid search (PPC) and organic SEO tactics to maximize ROI and achieve business objectives.
You will;
Create and execute integrated search strategies that encompass both paid and organic search efforts to boost client visibility and performance. Conduct keyword research, competitive analysis, and market research to inform strategy development. Plan, execute, and optimise PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising. Monitor and analyse campaign performance, making data-driven adjustments to maximize ROI and achieve KPIs. Manage budgets, bid strategies, and ad creatives to ensure effective spend and performance. Develop and implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic. Conduct technical SEO audits, provide recommendations, and work with developers to implement changes. Optimise website content, meta tags, and link-building efforts to enhance search engine visibility. Maintain strong relationships with clients, providing regular updates, insights, and strategic guidance.Qualifications
Prior experience in search engine marketing, with a proven track record in both PPC and SEO. Demonstrated success in managing and optimising paid search campaigns and improving organic search rankings. Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions. Ability to manage multiple projects and clients simultaneously. Proficiency with PPC platforms (Google Ads, Bing Ads, social media ads) and SEO tools (Google Analytics, SEMrush, Ahrefs, etc.).Join us and play a pivotal role in driving search success for our clients
