Marketing and Campaigns Manager

3 months ago


Kent, United Kingdom HEART OF KENT HOSPICE Full time

Job summary

Ahands-on on collaborative role responsible for working on integrated marketing communicationscampaigns. Alongside the Digital Marketing Manager you will create emotivecampaigns that win support for our Hospice maximising our opportunities forfundraising. Your clear and engaging marketing campaigns will bring people tosupport our charity and stay connected. With extensive experience in DM youwill know how to reach audiences through offline channels supporting a digitalfirst approach.

Main duties of the job

Bringing your creative expertiseand passion for marketing to a local charity, youll be working alongside theDigital Marketing Manager to deliver integrated marketing campaigns that winhearts and support for our Hospice.

Thisrole is a hands-on, multitasking role where juggling priorities and stakeholderexpectations is the norm. If you thrive in a busy, agile environment whereevery day is different then this could be the role for you.

Witha busy fundraising and retail portfolio youll support the team to deliverintegrated campaigns to maximise income and support outstanding experiences.

Thisis a truly collaborative role where youll work with multiple colleagues todeliver the needs of the Hospice. Ensuring every opportunity is maximised andour return on investment tracked and reported on, youll build the insightneeded for decision making of future marketing investment.

Experience of working across DirectMarketing and data management compliance is essential. Equally important isyour passion, and drive, to make a difference and achieve results that ensuresour Hospice thrives. Please refer to the role JD for more information aroundmain responsibilities.

About us

At Heart ofKent Hospice, we believe that everyone deserves compassionate, expert care whenthere is no cure for their illness and when they have a limited time left tolive.

We are acharity and we dont charge a penny for our care. We depend on the compassionand kindness of you, the people of this community, to power our services andensure that everyone gets the help they need.

We providespecialist care and support to adults who have a terminal illness as well astheir families, friends and carers. We help people to live as fully and as wellas possible for the rest of their lives and ensure that their final days arecomfortable and peaceful,

wherever theychoose to be. We treat every individual as the unique and specialperson that they are. Everything we do is tailored and personalised.

Ourvision is that everyone living with a terminal illness in our community willhave the best quality of life. Our purpose is to enable peoplewith a terminal illness in our community to live with comfort, independence anddignity to the end of their lives, and to support those closest to them. All our care is underpinned byour core values of compassion, integrity, respect and teamwork. Thesevalues guide our decision-making and how we conduct ourselves in our work andevery one of our colleagues plays an important part in enabling us to give ourpatients and their families the best possible care.

If yourepassionate about our cause consider joining our team.

Job description

Job responsibilities

Job Title: Marketingand Campaigns Manager

Reporting To: Deputy Director Fundraising and Communications

Accountable to: DirectorIncome Generation

Hours: Full time perweek

Location: Hybrid

Salary: £34,808

ClosingDate: Tuesday 17 September 5pm

InterviewDates: First Interviews Monday23 September SecondInterview soon after

A hands-on on collaborative role responsible for working on integrated marketing communications campaigns. Alongside the Digital Marketing Manager you will create emotive campaigns that win support for our Hospice maximising our opportunities for fundraising. Your clear and engaging marketing campaigns will bring people to support our charity and stay connected. With extensive experience in DM you will know how to reach audiences through offline channels supporting a digital first approach.

Wouldyou like to join a team who make a difference to local lives?

Werelooking for a clear, creative and energetic communicator with a passion for peopleand a track record for delivering results to become our Marketing &Campaigns Manager.

Weare an independent local charity in the Heart of Kent (Aylesford), offering awide range of services to support local people and their loved ones, who areliving with a life-limiting or terminal illness.

Thework we do makes a real difference to the lives of local people and we supportover 1000 patients at any one time between our Inpatient Unit and Communityteams. The majority of this care is funded by the support given to us by ourlocal community.

Person Specification

Qualifications

Essential

Extensive DM experience in charity fundraising or nonprofit sector. Data management, GDPR and compliance experience essential. Brand management and design management. Drive innovation and evolution of brand and design of existing marketing materials. Experience in developing marketing campaigns around fundraising products and supporter journey communications. Experienced in managing expenditure budgets, including reforecasting and day-to-day budget management and reporting. Experience with data analysis, and how to use this insight to progress future activity. Experience of and a passion for delivering high quality customer or supporter care while working efficiently and accurately. Managing and leading people to thrive. Excellent attention to detail. Experienced in IT - using databases to log and keep information accurately up to date, in a timely manner (the Hospice uses Raisers Edge).

Desirable

A positive approach to problem solving and decision making. Excellent communication skills - both verbal and written - able to communicate and build relationships with an array of people. Multitasker and thrives in a busy environment. Enthusiastic and pro-active, with a can-do attitude.

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