Marketing and SEO apprentice

4 weeks ago

Dudley, United Kingdom Creative Alliance Full time

Description:

If you’re looking for a strong online presence you’ve come to the right place SEO Nuts is an award-winning online marketing, search engine optimisation, and website design agency based in Dudley, West Midlands. We’re a small friendly team of experts who punch above our weight when it comes to helping our clients maximise their online presence and grow their business.

As a Marketing Apprentice at Nutcracker, you'll be at the heart of their agency, working across various teams including Brand, Design, Graphics, Web Design, and with a special focus on SEO. Your day-to-day tasks will involve collaborating with the SEO and Online Marketing Team to enhance their internet presence, track analytics, and find joy in optimising their strategies. You'll be an integral part of all projects, supporting client campaigns, and boosting ROI.

In this role, you’ll work towards your level 3 Multi Channel Marketing Qualification, delivered by our expert training team at Creative Alliance.

A Typical Day in the Job:

· Engage in Social Media Campaigns and meticulously track analytics. · Collaborate with the Graphics team to craft captivating designs. · Dive into offline marketing, including creating event packs for clients. · Work closely with the Brand team to ensure consistency and impact. · Support the Design Team in creating visually stunning assets. · Get hands-on experience with SEO and Online Marketing, actively contributing to our internet growth.

Full training and support will be provided by your workplace mentor and from the Creative Alliance team

Requirements:

You need to have achieved Level C/4 or higher in English and Maths GCSE (or equivalent) to be accepted onto this apprenticeship.

Skills required:

Communication skills, IT skills, Attention to detail, Logical,

Training to be provided:

You will be completing the Level 3 Multi-channel Marketer Apprenticeship

(;Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation:Planning and Development

Content Creation:Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit 

Personal Qualities:

Not Applicable

Things to consider:

Future prospects:

Potential for the right candidate to gain full time employment upon successful completion of the apprenticeship.

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