Junior Brand Manager

6 days ago

Andover, United Kingdom Twinings Full time
DescriptionGreat People Work Here. 

How would you like to be part of exciting innovation pipelines, working with incredible international teams all dedicated to the evolution of a proud 300-year-old brand?

TwiningsOvo, International Markets (IM), operate across 100 exciting global markets, coming together to create the next generation of exquisite tea & Ovaltine ranges.  Our teams operate in highly entrepreneurial commercial environments, suited to those who love business challenges and want to have a significant impact.

Here in IM, you’ll develop cross-cultural leadership skills quickly, leading projects across diverse, inclusive, and multi-cultural teams.  If you’re a team player, dedicated to your craft, you’ll be sure to grow personally and professionally, taking advantage of the incredible career opportunities across our global TwiningsOvo network.

 The Junior Brand Manager will be based in Andover and report to our Senior Brand Manager. A key member of the newly established Middle East team, the Junior Brand Manager will work closely with cross-functional teams for International Markets, our Saudi & UAE Distributors, customers and agencies to deliver ATL and BTL projects in line with brand strategy. This role does require occasional travel to Saudi Arabia and UAE. 
Key Responsibilities
  • Project management of innovation and renovation projects in line with the long-term strategy, in strong collaboration with the cross-category team for best-in-class execution
  • Identify appropriate new and existing product development opportunities, deploying appropriate research techniques and to considering both market specific needs as alongside assessing suitability of global new product development initiatives
  • Initiate and manage all NPD through the gate process
  • Develop copy and sign off artwork as appropriate, ensuring full compliance for products and marketing communication with local regulatory frameworks
  • Lead the understanding of the competitive environment, developing implications for Twinings and providing the appropriate input into the local brand strategies and the commercial plans
  • Maintain an understanding of the touch points in the market, their trends and effectiveness and their relevance for Twinings
  • Source and develop the relationships with marketing and research agencies both in the UK and in the market
  • Track delivery of the marketing plan against agreed milestones and all relevant consumer / shopper / trade KPI’s in all aspects of the marketing mix
  • Oversee the creative process locally and develop all appropriate materials in delivery of the marketing plan to include key visuals, point of sale material, along with any additional touch point needs as agreed in the marketing plan
  • Sign off final artwork and marketing materials for the region, ensuring consideration given to stakeholder feedback
  • Support the local team through marketing presentations to both the distributor and trade as necessary
  • Work alongside the Senior Brand Manager to Track performance of the media plan
  • Investigate and source appropriate agencies and suppliers in support of marketing plan development and execution
  • Develop appropriate agency briefs, liaising with key stakeholders as appropriate
  • Ensure supplier set up and approval processes are carried out in line with Twinings policies and procedures and all suppliers are ethically audited and maintain log of status

Skills, Knowledge and Expertise
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 1-2 years of experience in FMCG marketing, brand management, or a related role with strong understanding of marketing principles and brand management concepts and a keen curiosity to explore and understand different cultures around the world.
  • Experience in Innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
  • Experience & ability to understand consumer insights, spot consumer needs, trends and market dynamics and generate answers for them. Understand the why behind the what.
  • Proficient in market research and data analysis. Experience with running research with external partners. Experience with using market data and generating insights & actions from analysis.
  • Consumer research awareness including Nielsen (or equivalent), panel data, ad-hoc quantitative and qualitative surveys, U&A
  • Social media experience with running campaigns. Experience in communication plans and ability to project manage a communications plan from creative to media execution and to handle creative and media agencies.
  • Good understanding of commercials, P&L and the retail landscape
  • International experience in a similar role or working in the Middle East would be advantageous.

Benefits
  • Yearly bonus based on personal contribution and financial performance 
  • Flexible working options 
  • 25 days holiday plus 8 bank holidays and the option to buy and sell holidays 
  • Onsite Gym and Wellbeing Centre 
  • Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more 
  • Pension scheme with your contributions matched for up to 10% of your salary 
  • Cycle to work scheme 
  • SimplyHealth Cash plan 
  • Onsite Staff shop and online staff discounts 
  • Electric Car Scheme
Twinings has become one of the world’s most loved tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We are passionate about tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century. 
More than 300 years later, the passion for tea is still here - and so are we We still sell tea from Thomas's shop, and we still work hard to bring the most exciting new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.

How we feel about Diversity, Equity & Inclusion

TwiningsOvo is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We seek to create a diverse, equitable & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, colour, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age or any other status protected by law and are committed to going above and beyond in fostering diversity across our workplace. Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity. Please inform our Recruitment or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.

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