Technical Marketing Executive

2 weeks ago

Glossop, United Kingdom Kingspan Group Full time

We are seeking an experienced, innovative and highly motivated Technical Marketing Executive to join our team. The individual will be responsible for creating, executing, and managing marketing initiatives across UK, Ireland and Europe. This role requires the successful candidate to be a technical-minded self-starter who can work autonomously and manage marketing initiatives from conception to completion.

The position is based in Glossop with the opportunity for hybrid working.

Responsibilities of our Technical Marketing Executive:

Strategy Execution: Implement the company’s strategic marketing plans, working closely with sales, technical & compliance to drive the business forward.

Collateral Creation: Update, design, and create brochures, datasheets, and other technical marketing materials in line with our marketing integrity manual to effectively communicate product features and benefits to customers and stakeholders.

Content Creation: Coordinate and facilitate educational presentations on technical topics, such as insulation materials/standards or sustainability, contribute to and manage social media channels, and develop strategies to increase engagement and awareness.

Website Management: Update and maintain the company websites to ensure all content is current, accurate, and effectively optimised for search engines.

Market Research & Competitive Analysis: Conduct research on market trends, competitor products, and customer needs to inform marketing strategies and initiatives.

Marketing Campaign Management: Manage marketing initiatives and campaigns, including liaising with external marketing agencies.

Performance Reporting: Track, analyse, and report on marketing performance metrics to identify areas of improvement and ensure marketing objectives are being met.

What we are looking for in our Technical Marketing Executive:

You will have:

A degree in marketing, business, or a related field or a technical degree with marketing training. Full driving licence Ability to travel within the UK / Europe Experience of working in marketing of building products or a related technical field. A working knowledge of the key concepts of digital marketing and the main channels, techniques, measurement and analytics tools Proficiency in English. Familiarity with marketing software and platforms, such as CRM tools, CMS tools, data analytics, SEO/SEM, and social media platforms. Ability to understand technical concepts and translate to easy to understand marketing content Strong experience of working with various IT programs e.g. MS PowerPoint, Word, Excel, Outlook, etc. Excellent copywriting, oral and written communication skills Ability to work collaboratively in a team and also independently. Excellent judgment and creative problem solving skills. Ability to manage multiple projects and deadlines simultaneously. Self-motivated with an ability to thrive under pressure. Market focused, with the ability to influence and engage with peers and build effective relationships Committed to continuous self-development and learning within the marketing field

Whilst not essential, the following would be of benefit:

Previous experience in the insulation or construction industry would be a plus. Fluency in French/Dutch an advantage but not essential. Possessing design skills (such as Canva) and video editing skills is highly desirable.

Do you have the skills we are looking for? If so, click ‘apply’ now to be considered as our Technical Marketing Executive.

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