Marketing Manager, Amazon Ads International SMB Marketing

2 weeks ago

London, United Kingdom Amazon Online UK Limited Full time
At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we have developed products that leverage Amazon’s strength as a world-class eCommerce website and have integrated advertising into the shopping experience from first discovery to purchase. Amazon Advertising operates at the intersection of ecommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win
We are looking for a highly creative, results-oriented Marketing Manager to be a large cross-functional owner, defining marketing strategy and initiatives to overcome selling partners pain points related to advertising in 17 locales we currently cover. In this role, you will be partnering with multiple WW product and marketing teams and are accountable for driving the overall marketing strategy to promote Amazon Ads solutions to SMB. You will define the marketing program, set objectives, analyse data and customer insights, drive improvements that are quantified with metrics, and influence and drive large initiatives. The position is based in London but will interact with our global teams in Europe, Asia, and North America.
The ideal candidate for this role will have a strong passion for data and customer insights and leveraging this to develop marketing programs and strategies that are innovative and achieve business goals. You operate from a customer-first perspective to understand pain points & gaps and identify opportunities. You proactively identify and mitigate risks, and you demonstrate good judgment in how and when to escalate. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. If you are organized, analytical, with an interest to own and drive your program strategy end to end, this is a great role.

Key job responsibilities
• Create/own/execute campaign and content strategy calendar/plan that supports business objectives/goals and channel strategy, including channel strategy, testing plan, prioritization of initiatives
• Partner with channel team to understand channel insights and best practices (if applicable)
• Define targeting strategy based on identification of business objectives/goal
• Audit exisiting content and identify gaps in content assets and ensure that customer facing content adhere to voice and style guidelines
• Optimize marketing strategy (i.e. comparing results to benchmarks and looking for opportunities to optimize targeting, messaging and/or format/asset type)
• Own analysis of campaign performance including marketing insights/callouts for WBR/MBR/QBR/Goals
• Owns marketing strategy and drives alignment with stakeholders and drives functional alignment on executional timeline
• Influence program reporting to measure marketing performance across KPIs
• Influence end-to-end marketing journey with WW/Regional SMB marketing teams to improve customer experience

We are open to hiring candidates to work out of one of the following locations:

London, GBR

BASIC QUALIFICATIONS

- Master's degree
- Excellent communication and interpersonal skills and an ability to effectively communicate. Proven ability to communicate persuasively and to influence others, particularly amongst senior stakeholders
- Analytical skills in EXCEL to review and analyse data. Proficient in MS Office: Microsoft Excel, Word, Access and PowerPoint
- Experience building, executing and scaling cross-functional and cross-channels marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Ability to deal with ambiguity in a fast-paced environment where not all processes and procedures are clearly defined. Agility to change directions quickly as needed.
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

PREFERRED QUALIFICATIONS

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Previous advertising or retail experience with respect to programs and processes
- Proven ability to dive deep and identify root cause gaps and drive solutions that improve customer experience and drive business results.
- Passion for e-commerce and digital marketing and a track record of delivering outstanding results. An entrepreneurial spirit and a passion for having fun while delivering world-class products and programs.
- Ability to diagnose problems, identify root causes, and develop and drive appropriate solutions.
- Positive, proactive and always able to exercise great judgment.
- Experience leading creative marketing development of innovative initiative from concept to delivery
- Experience managing creative stakeholders (internal team of designers, copywriters, external agencies and freelancers)
- Experience managing multiple projects and meeting aggressive deadlines

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