Marketing Manager

1 month ago

Hemel Hempstead, United Kingdom Hollywood Bowl Group Full time
About the role

Do you have experience of supporting different sites/centres within a business with local marketing support?

Are you looking for a varied role, where every day is different?

Are you looking to join a company that is financially stable and has very exciting growth plans?

If so, then look no further

*As part of our growing business, we have added a number of new roles within our Marketing team to help support across specific areas, as part of our exciting expansion plans. We can't wait to tell you more about it*

The Why...

Join Hollywood Bowl Group as our Marketing Manager - Centre Support, in return you'll get:
  • Access to our Electric Vehicle scheme
  • 10% annual performance bonus
  • 22 days holiday + additional days with length of service
  • 50% off food when you are working in centres
  • Optional pension plan
  • Ongoing training and development with access to development programmes and apprenticeship schemes
  • Free games vouchers every month
  • 30% discount off food and drink for you and up to five friends
  • Access to our Employee Assistance Programme (EAP) for you and your family
  • Opportunity to join our healthcare cash plan
  • Financial long service awards
  • A £15 donation to our charity partner when you complete your induction
  • Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Here's some of what you will be doing:
  • Your role will be split between the office and spending time in our centres to help drive and maximise their local marketing initiatives
  • Manage the relationships with the Regional Managers and Centre Manager, attending regional meetings to update on marketing initiatives, being their go-to person in marketing
  • Analyse the performance and report on the performance of local marketing activity
  • Lead the marketing activity for new centre openings and centre refurbs; co-ordinating the UK and Group marketing teams, including website, paid media, CRM, emails and data, organic social media, content, in-centre screens and audio, print, PR, local promotional teams to drive local outreach to businesses, schools etc
  • Own and develop the marketing support toolkit for centres in collaboration with the Operations team
  • Own marketing briefs for centre managers and their teams
  • Own the development of in-centre screens to drive commercial growth, manage the content on the in-centre screens with the support of the marketing executives and assistants
  • Manage the programme of PR activity through the PR agency for local centre projects including new centre and refurbs, VIP launch events, maximising the opportunity of influencers and traditional press
  • Manage the centre landlord marketing team relationships with the support of the brand and campaigns team
  • Champion the national charity partnership with Operational teams and share local fundraising activity with the marketing team, to help them raise the profile with customers
  • Keep accurate records of spend and ROI across all marketing activities you are involved in

To be successful, you'll have:
  • Good knowledge and experience of working with the full marketing mix
  • Passion and track record for working with operators of a multi-site business
  • Management of external agencies including print, creative, PR, content
  • Budget management experience
  • Excellent project management and organisational skills
  • Agency management experience
  • Strong interpersonal skills
  • Strong understanding and experience of marketing strategy and tactics
  • Sound commercial acumen
  • Passion and commitment for all things customer, including keeping up to date with latest trend and topics within marketing
  • Ability to work and influence several different stakeholders
  • 'Hands on' and proactive approach
  • Clean driving licence and access to own vehicle

The Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

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