Director, Marketing Analytics

1 month ago

London, United Kingdom Ancestry Full time

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
 


We are looking for a Director/ Sr. Director Marketing Analytics to serve as a key strategic business partner for International GM, Head of International Finance and Head of Global Commercial Analytics. You will report into the Global Commercial Analytics organization and lead a team of 4. We're seeking a seasoned strategic analytics leader that has a proven track record of driving strategy, revenue and media optimization efforts at $250M+ international businesses.

You need to be based in the UK or Ireland, be willing to attend the office several times a month and travel Internationally as required.

What you will do

You will lead the International Analytics team for customer and marketing analytics driving effectiveness and efficiency

You will partner with International GM to develop a vision and roadmap to create best-in class analytics and reporting capabilities for Ancestry International Markets 

You will help the International Marketing Team to unlock growth and opportunity in markets across the world 

 You will collaborate deeply with US Analytics, Data Warehouse, Data Governance and compliance teams 

You will provide expert consultation and regular updates to the key stakeholders and Ancestry’s senior leadership team ​

You will build a global marketing efficiency and effectiveness strategy and framework spanning media mix modeling, marketing attribution and experimentation

You will standardize KPIs, dashboards, data sources etc. for simplicity, scale, and cost optimization

You will develop a strategy detailing the data enrichment opportunity across our marketing data (1P and 3P) in line with our data governance and ethics standards

You'll be a key contributor to weekly/bi-weekly business performance, QBR, strategic planning, Pricing committee and other important decision making forums


Who you are

You have Engineering / CS / MIS Degree (Bachelor’s; graduate degree a plus) and 15+ years of relevant industry experience with at least 2 years at Director level and above

You have strong knowledge of data architecture with technical skills in big data, data warehousing and analytics tech stacks

You have experience managing the compliance requirements and programs required to protect sensitive data, this includes SOX, GDPR, CCPA, BCP/DR etc.

You have knowledge of and experience in paid media measurement, attribution, media mix modeling, A/B and multivariate testing, creative testing and user segmentation

You have strong business acumen to translate data capabilities into outcomes that align to business objectives and support real-time decision making

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