Local SEO Strategy Lead

2 months ago

Brighton, United Kingdom BrightLocal Ltd Full time

We are seeking a highly experienced and adaptable SEO Strategist to lead our newly formed SEO services team.

You will have clear passion for helping local businesses across all industries, and in multiple countries, win in their local markets. 


You will define and oversee a set of scalable and impactful SEO strategies that boost visibility and deliver a positive ROI for our local business and agency customers.


You will be analytical and creative to continuously adapt and evolve these strategies to boost performance and take advantage of the latest trends, market changes, and emerging technologies. You will develop repeatable frameworks for running SEO tests that enhance our service offering and build trust and authority in BrightLocal within the SEO community.


As part of our commitment to excellence in service delivery, you will create and refine playbooks and SOPs to guide the team in executing these strategies efficiently. You will work closely with the SEO Service Delivery team to streamline processes and ensure a balance of quality, efficiency, and profitability. Additionally, you will evaluate new tools and AI solutions that enable faster, more effective results, and serve as an escalation point for customers requiring extra support.


As a team leader, you will manage and mentor senior SEO managers, fostering a culture of continuous learning and teamwork. You’ll provide regular feedback, run training sessions, and play an active role in recruiting and growing top SEO talent.


Your influence will be felt well beyond your immediate team. Firstly, you will be an internal SEO evangelist, collaborating with other departments to educate and inform SaaS platform development, marketing and research, and supporting the sales team on high-value pitches. Secondly, you will be a public face of BrightLocal, representing us at events and webinars to strengthen our reputation as a thought leader in the industry.



You’ll need to be:

  • Customer-Obsessed: Deeply committed to understanding customer needs and always seeking new ways to improve our service to deliver great value and ROI to them;
  • A role model for our culture and beliefs: First and foremost you are a leader of the business and nothing is more important than being a constant role model for our beliefs.
  • An inspiring leader and supportive manager: You know what it takes to build high-performing cross-functional teams and help team members stretch themselves and unlock their untapped potential.
  • A true player-coach: You’re comfortable working strategically and looking at the big picture while also being hands-on and close to the details.
  • Ambitious for the team and business: You lead by example and will energise the team to make bold choices and quick decisions that push us further and faster in our quest to improve.
  • Open-minded and hungry to learn: You don’t have all the answers all the time and are prepared to admit this, ask questions, and learn from those around you.
  • Genuine and Driven: Authenticity is your middle name; motivated and resilient, you're all about lending a helping hand.
  • A great collaborator: You love to collaborate with others, and will develop strong relationships across the business, especially with product and engineering, helping them to build great products that our customers love.
  • A strong bias for action: You’re comfortable working with ambiguity and lean on your creative problem-solving skills to generate ideas and move them forward quickly.


Required Skills and Experience

  • You will have extensive experience defining and implementing SEO strategies for local businesses across a wide of range of industries and locations;
  • A proven track record in building, managing and developing high-performing SEO teams;
  • Demonstrable experience of conceiving and running SEO tests that have delivered tangible growth opportunities for customers;
  • Excellent time management and organisation skills that enable you and your team to deliver great work, on time for multiple customers at once;
  • A clear ability to work in an agile way and ‘think on your feet’ to deliver effectively on multiple, competing priorities;
  • Excellent communication skills and passionate storytelling abilities;
  • Confidence and humility that make you convincing and relatable, whether you’re talking 1-on-1 or delivering a keynote presentation;

About us

At BrightLocal our mission is to help every marketer become brilliant at local SEO. We do this through a unique combination of powerful software, done-for-you services, and extensive knowledge sharing and training resources, including our very own BrightLocal Academy.


We believe the best way to achieve our mission is to ensure every team member is happy, passionate, motivated, and committed to helping our customers.


We do this by creating the most positive work experience possible for you. You’ll get boundless opportunities to learn, develop, succeed and thrive in a culture that cherishes individuality and champions teamwork and collaboration.


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