Head of Brand Strategy

2 weeks ago

London, United Kingdom Starling Bank Full time

Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices. 

Our brand is pivotal to our mission and is closely aligned to how we make banking easier and demystify money. From our app copy to our T&Cs, our emails to our tube ads, our brand needs to feel consistent, engaging, jargon-free and above all, human.

In this role, you’ll be responsible for positioning Starling to our existing and potential customers, you’ll be excited about distinguishing our brand from competitors and ultimately propelling growth. You’ll focus and work with both internal and external creative partners to deliver impactful and consistent communications across channels. 

You’ll be passionate about brand positioning and strategy and enthusiastic about making people feel excited about money management (it’s not always easy, and if you’re right for this role, you’ll think that sounds like an interesting challenge).

Key Responsibilities & Accountabilities:

  • Lead the collation, analysis and consistent communication of research and Insights, working with the various teams across the business.  Understand, track and share the state of the brand, the audience and position ongoing.
  • Using input from brand, media, social and comms, develop a comprehensive brand strategy and strategic platform that aligns with the company’s goals and help pull that brand strategy through the company across all channels and touchpoints.  
  • Author creative briefs and partner with internal and external creative teams to keep creative development on brief.  
  • Champion stand out, impactful and consistent marketing communications.
  • Together with the channel owner, develop a sharp social strategy, anchored in our strategic platform and consult on the editorial plan for social platforms.
  • Develop talent guidelines that support the brand.
  • Support the SME group with an evolved business focused strategy and guide communications for this group.
  • Evolve brand architecture across the company, working with the Brand Marketing leads across their individual 

Requirements

  • Experience in leading a similar team in a fast-growing organisation
  • A proven track record in delivering an effective brand strategy and strategic platform that produces tangible results and change 
  • Experience crafting sharp, exciting creative briefs and building creative strategy, with a deep understanding of what creative teams need to make great work. 
  • Proven track record in building strong foundations for campaign development, translating marketing briefs and finding innovative solutions to complex challenges.
  • A motivation for working collaboratively with a variety of teams to achieve success for the firm overall, with excellent stakeholder management and relationship building skills  
  • The ability to manage a varied workload, with flexibility in times of ambiguity and conflicting deadlines 
  • A proactive, ‘can do’ attitude, quick learner and can handle multiple tasks at once
  • Confident communicator and can turn a challenging situation around
  • Inquisitive and analytical mind is key 

Applications for this role will close on Wednesday 4th December at 5pm.

Benefits

  • 25 days holiday (plus take your public holiday allowance whenever works best for you)
  • An extra day’s holiday for your birthday
  • Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
  • 16 hours paid volunteering time a year
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary & group income protection
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Incentivised refer a friend scheme
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

About Us

You may be put off applying for a role because you don't tick every box. Forget that While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway.

We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.

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