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Communications & Interpretation Officer

2 months ago

Edinburgh, United Kingdom Edinburgh World Heritage Full time

About us

Edinburgh is a unique place – steeped in history, with iconic topography and stunning historic buildings and public spaces. In 1995, the ‘Old and New Towns of Edinburgh World Heritage Site’ was inscribed as a World Heritage site by UNESCO. Edinburgh World Heritage, an independent charity, co-ordinates the management of the Site with its partners, the City Council and Historic Environment Scotland. Our vision is to make Edinburgh an inspirational and empowering place to live, work, study or visit – no matter who you are. We believe that heritage and conservation are central to making this happen, connecting people to the city and the World Heritage Site.

 

Key areas of our work are the active conservation of the Site through repair grants, monitoring, technical advice and our climate emergency programme; supporting traditional construction skills and materials; building knowledge, understanding and capacity; promoting the Site’s Outstanding Universal Value and its interests through advocacy, partnership-working and influencing policy-makers; and engaging with a diverse range of audiences through creative community projects to enhance historic public spaces, interpreting the rich heritage of the Site.

 

Job summary

An ambitious, experienced and talented Communications & Interpretation Officer to develop and deliver a crucial, creative and impactful Communications and Interpretation programme, to build awareness and promote understanding of the city’s World Heritage Site status and the role that Edinburgh World Heritage plays in conserving, interpreting and enhancing the site. This is an ideal opportunity for an individual looking to further develop a wide range of key communication skills, from classical PR/media management to creating engaging content for our website, social media channels, public events and print media. The postholder will also develop our Interpretation Strategy and deliver the creation of new heritage interpretation about the World Heritage Site of the Old and New Towns of Edinburgh, explaining its Outstanding Universal Value and telling its stories in original and engaging ways to ensure the survival of the Site for future generations.

Main responsibilities:

Integrated Communications Calendar

  • Ownership of the Comms pipeline, translating relevant data from all aspects of the organisation’s activities into a monthly and weekly communications schedule

 

News Media

  • Maintenance of the press list and development of senior media contacts
  • Ownership of the news drumbeat process: staying abreast of all aspects of the work of the organisation, working with partners’ comms staff to create relevant news angles for joint projects and promoting EWH events
  • Monitoring and sharing with colleagues, daily news relevant to built heritage, the WHS, and the organisation’s areas of expertise
  • Design and execution of a news programme including a series of news and features packages including press release, spokespeople, photography and other creative collateral 
  • Regular pitching of news stories to local, national and selectively international news media
  • Management of PR events
  • Re-active Press Office management – fielding of enquiries and delivery of timely responses in collaboration with/received from relevant colleagues
  • Follow up and analysis of the quality and quantity of coverage achieved
  • Co-ordination with partners for the delivery of the World Heritage Site Management Plan

 

Social Media & website

  • Ongoing review of social media and website analytics
  • Writing and editing of website and social media content from a variety of sources including Edinburgh World Heritage colleagues
  • Researching original aspects of the World Heritage Site and its stories to create content to post
  • Daily management of key channels, extending their reach and impact
  • Testing ways of delivering engagement on new and emerging platforms

 

Content Production

  • Work with colleagues to develop organisation’s existing Visual ID and to ensure that all content and publications that the organisation creates meet the high standards and guidance developed
  • Oversee production of high-quality photography and video content to support our overall mission including advocacy and fundraising efforts
  • Work with graphic designers to design text and illustrations for our publications, create key visuals for events and Edinburgh World Heritage initiatives
  • Obtain permissions and copyright to use visuals from archives and partner organisations

 

Heritage Interpretation

  • Analysis and assessment of the current range of interpretative content in the city concerning the World Heritage Site
  • Develop an inclusive interpretative strategy for the Site to translate the Site’s Outstanding Universal Value (meeting UNESCO guidance) to reach, engage and inform existing and diverse new audiences and lead to a high level of understanding
  • Create an interpretation framework for the organisation and work with internal and external colleagues to research, plan and develop high-quality content delivering the strategy through a variety of interpretive methods including live activities and events, and investigation of new approaches (augmented reality, live-streaming etc.)
  • Provide interpretation support for key Edinburgh World Heritage projects working with the EWH projects team, relevant stakeholders and partners in the City of Edinburgh Council
  • Evaluate and report on the success of interpretation activities

Requirements

Qualifications/Training

Essential:

  • Bachelors level qualification in a relevant arts/heritage discipline

Desirable:

  • Masters qualification in either a heritage or communications related subject

Experience

Essential:

  • A minimum of 2 years of relevant communications experience, either at an agency or in-house
  • Experience in Social Media management, including content commissioning, editing (text and visual material) and day-to-day platform management
  • Knowledge and experience in website content management systems 

Skills & Knowledge

Essential:

  • A strategic thinker who can identify relevant news, feature and social media angles
  • Team player able to meet the comms needs of colleagues to promote activities and celebrate projects
  • Passionate about Edinburgh's heritage, with strong skills in analysing, interpreting and presenting information in a clear and accessible way for a wide range of audiences
  • A creative writer, also with an eye for outstanding visual content
  • Outgoing and confident, able to demonstrate initiative and creativity to achieve desired outcomes and targets
  • Flexible and able to work collaboratively with and through internal and external stakeholders to maximise results and achieve desired outcomes
  • Knowledge of IT packages including graphics packages, Word, Excel & Powerpoint
  • High personal work standards and accuracy with a commitment to delivering exceptional quality in all your work

Desirable:

  • An understanding of Scotland's heritage management sector and the built environment
  • Some experience in complex event design and delivery
  • Experience of delivering interpretation events
  • Basic photography and video skills

Other

Essential:

  • Passionate about our work and committed to our vision, mission and values

Closing date 5pm, 5 August 2024

Interviews will be held week beginning 12 August 2024

Benefits

25 days annual leave, plus 10 public holidays

Flexible, hybrid working

8% employer pension contribution

Employee Assistance Programme

Job share applications welcome