Digital Category Manager-Cycling

Found in: Talent UK C2 - 2 weeks ago

London, United Kingdom Decathlon UK Full time

 

The job: 

As Digital Category Manager for Cycling, positioned within the Digital Team, you play a crucial role in expanding Decathlon’s market share in the UK through website merchandising, commercial activation, and content creation for the e-commerce platform.

 

You will be the Digital owner for one of Decathlon’s most strategic sports ecosystems, responsible for growing your category through commercial activations and ensuring the operational health of your catalogue. 

 

Your influence extends beyond your immediate team, contributing to the strategic and operational direction of your categories. Close collaboration with the Commercial Leader of your ecosystem, supply and marketing is essential.

 

Responsibilities: 

 

Digital Trading:

 

  1. Enhance customer purchasing experience across Decathlon’s Mobility ecosystem for both Decathlon’s own and third-party brands.

  2.  Drive growth of the Digital P&L through revenue, gross profit, and net profit optimisation.

  3.  Utilise tools such as category page ordering, coupons, bundling, and other digital promotion capabilities to adjust product display and promotion mix.

  4.  Implement dynamic pricing and inventory management strategies.

  5.  Monitor market trends and competitor activities to identify opportunities.

  6.  Collaborate with procurement, supplier relations, and marketing teams to drive product assortment and pricing strategies.

  7.  Influence key stakeholders to ensure strategy alignment and success.

  8.  Collaborate with Digital Trading, Marketing, Photography, Operations, Customer Service, and Finance teams to incorporate best practices.

  9.  Use product and performance data to understand customer behaviour and demand, informing web merchandising roadmap development aligned with strategy and goals.

  10.  Track and report on your ecosystem’s progress and impact.

  11.  Optimise core product content based on customer behaviour to improve conversion rates.

  12.  Propose and share the product vision with all stakeholders, including users and the development team.

 

Web Merchandising:

 

  1. Drive and implement Decathlon content strategy (product selection, taxonomy, content fill, product governance and PIM system)

  2. Develop a deep understanding of Decathlon’s customers and their product needs and journey within the e-commerce platform.

  3. Use product and performance data to understand demand and develop a merchandising plan

  4. Optimize core product content based on customer behaviour to improve conversion

  5. Understand, enhance and then implement the digital content strategy and governance of PIM, MDM, DAM, etc. Work with other Decathlon functions on these topics, including colleagues in France

  6. Work collaboratively and engage with key stakeholders to facilitate delivery and compliance with the e-commerce strategy.

 

About you:

  1. You are passionate about cycling and (ideally) have experience working in this sector.

  2. Bachelor’s Degree 

  3. 2+ years experience in Digital eCommerce preferred (Digital Trading experience strongly preferred; B2C and Content Management a plus)

  4. For Digital trading, the candidate’s experience could include elements such as, but not limited to: 

    1. Understanding key P&L components and how pricing and volume can impact commercial outcomes  

    2. Developing and managing commercial activations and campaigns to achieve commercial goals 

    3. KPI ownership and responsibility

    4. Managing supplier relationships (content, new products, dropship), 

    5. Using data to drive and adjust decision-making (e.g., Google Analytics, Content Square, Financial reports, etc.)

  5. An innate passion for the digital space and an awareness of best practices, trends and opportunities

 

Specific requirements/Work environment:

This is a hybrid role and would require the successful candidate to attend at least three days a week in our Office in London (Surrey Quays)

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