App Marketing Manager | THG Nutrition

2 months ago

Manchester, United Kingdom THG Full time

About THG

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. 

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Nutrition & Wellness

Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day. 

Why be an App Marketing Manager at THG Nutrition? 

At THG Nutrition, you’ll be at the forefront of a rapidly growing global wellness movement. You'll have the opportunity to work with industry-leading brands, drive new market expansions, and shape the future of wellness. Our fully integrated in-house capabilities mean you’ll see your strategies come to life, making this a unique role that combines career progression, exposure to diverse markets, and the chance to lead a high-performing team to new heights.

As an App Marketing Manageryou’ll: 

· Marketing Strategy & Planning: Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty.

· Campaign Development: Plan and execute integrated marketing campaigns across various channels (in-app, email, push notifications, social media, paid ads, etc.) to drive app growth and enhance customer experience.

· Cross-functional Collaboration: Work closely with internal teams, including product, CRM, ecommerce, and content, to ensure alignment on key objectives, optimise app performance, and identify new growth opportunities.

· Data-Driven Decisions: Utilise app performance data and analytics to measure campaign effectiveness, user behaviour, and engagement, continuously optimising strategies for maximum ROI.

· User Engagement & Retention: Develop and manage lifecycle marketing strategies (onboarding, retention, win-back) tailored to different user segments to drive long-term engagement.

· Performance Monitoring: Own key performance metrics for app marketing efforts, including download rates, engagement, retention, and customer lifetime value (LTV). Report on the success of marketing campaigns and initiatives.

· Innovation & Testing: Stay on top of emerging trends in mobile marketing, app store optimisation (ASO), and technology to continuously improve and innovate within the app marketing space.

What skills & experience do I need for this role? 

· Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing is a plus.

· Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, app store optimisation (ASO), and app monetisation.

· Experience in managing and optimising campaigns across multiple channels (email, push notifications, social media, paid media, influencer marketing, etc.).

· Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve performance.

· Ability to lead cross-functional teams and manage multiple projects with competing deadlines.

· Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.

· Experience in using marketing tools, platforms, and analytics (e.g., Google Analytics, Apptweak, Tableau and mobile attribution platforms like AppsFlyer) to drive app performance.

· Familiarity with app performance KPIs and user segmentation strategies.

Preferred Qualifications:

· 3+ years of experience in marketing, with experience in mobile app marketing being highly desirable.

· Experience working in e-commerce, fitness, or nutrition brands is a plus.

What’s in it for me?

Career Development

Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either Enjoy your day off on us Enhanced maternity and paternity pay, depending on length of service.  Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

Access face-to-face and virtual appointments with our in-house GP. Access our in-house CBT therapist. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  State-of-the-art on-site gym. Access to our on-site physio.

Other Perks

Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office.  Up to 50% staff discount on THG brands. On-site staff shop. Access to on-site barber. Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

  • App Marketing Manager

    4 weeks ago

    Manchester, United Kingdom THG Full time

    About THGWe're a fast-paced, global technology group that specialises in taking brands directly to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.Life at THG Nutrition & WellnessNutrition & Wellness is home to some of the best-loved and most trusted names in...

  • Marketing Manager

    2 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • CRM Executive

    3 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • Shopper Marketing Manager

    3 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • Licensing Manager

    3 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • Brand Executive

    5 months ago

    Manchester, United Kingdom THG Full time

    THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally. We're powered by a global team of over 7,000...

  • Senior Shopper Marketing Manager

    2 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • Production Planner

    6 months ago

    Manchester, United Kingdom THG Full time

    THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally. We're powered by a global team of over 7,000...

  • Senior Category Analyst

    4 weeks ago

    Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specialises in taking brands direct to consumers. Our fully integrated digital commerce ecosystem, THG Ingenuity, powers a portfolio of leading brands and sites, including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty.We handle everything in-house, from technology and content creation to e-commerce, marketing,...

  • Demand Planner

    3 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • Demand Planner

    5 months ago

    Manchester, United Kingdom THG Full time

    THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally. We're powered by a global team of over 7,000...

  • Web Content Executive

    5 months ago

    Manchester, United Kingdom THG Full time

    THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally. We're powered by a global team of over 7,000...

  • Web Content Executive

    5 months ago

    Manchester, United Kingdom THG Full time

    THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally. We're powered by a global team of over 10,000...

  • Merchandiser Apprentice

    6 months ago

    Manchester, United Kingdom THG Full time

    THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally. We're powered by a global team of over 10,000...

  • Senior NPD Technologist

    3 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • Digital Marketing Strategist for App Growth

    4 days ago

    Greater Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands direct to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our integrated digital commerce ecosystem.At THG, we handle everything in-house, from technology and content creation to e-commerce, marketing,...

  • Paid Search Manager

    2 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • Senior Product Strategist

    1 week ago

    Manchester, United Kingdom THG Full time

    Job OverviewWe're seeking a commercially driven Category Analyst to join our team at THG, the global technology group behind leading brands like Myprotein. This key role will be part of the category team, responsible for executing category strategy and driving growth for a specific product category within THG Nutrition.As a key player on our team, you'll be...

  • Paid Search Lead

    3 months ago

    Manchester, United Kingdom THG Full time

    About THGWe’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including...

  • Ecommerce Apprentice

    6 months ago

    Manchester, United Kingdom THG Full time

    THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally. We're powered by a global team of over 10,000...