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Head of Brand

2 months ago

Chester, United Kingdom Chester Zoo Full time

What makes Chester Zoo a great place to work?

Well, where do we start? Here goes

We’re a huge team of conservationists, scientists, educators, animal welfare experts, marketeers, visitor experience professionals, environmental policy influencers; the list goes on. Each and every one of us is on a mission to make Chester Zoo the best in the world, and our planet a better place.

As the UK’s biggest and best zoo, we have ambitious goals, exciting plans, and there’s always lots going on here. We’re an inclusive and diverse organisation, made up of nearly 500 permanent and 500 seasonal team members, and we know how important it is to invest in our colleagues to help boost their career development. We have ambitious goals, and we want you to be with us for the long term on our exciting journey.

We now have an exciting new role for an experienced Head of Brand & Marketing. Reporting to the Marketing Director, with the support of the Executive, Senior Management team and Board of Trustees, you’ll lead brand, marketing, creative and digital teams from strategy through to delivery.


We’re looking for someone who can:

  • Lead the brand through a new re-brand rollout and drive the reputation of the zoo across audiences
  • Lead the marketing strategy to grow the zoo across its portfolio to deliver organisational growth
  • Launch and develop our luxury hotel and venues offering
  • Nurture our creative studio and suite of agencies to deliver outstanding campaigns that engage and inspire audiences
  • Lead our digital channel strategy and delivery across consumer channels, driving forward programmes for both optimisation and innovation.
  • Lead customer development and experience for the zoo, engaging and growing audiences across their relationships with the zoo in order to drive both loyalty and growth

Our Requirements

  • Degree qualified, preferably business related.
  • Proven experience of leading marketing and digital teams at a senior level.
  • Strong experience in brand strategy, planning and management of world class brand campaigns, including experience in high profile brands, ideally for a visitor attraction or not for profit organisation.
  • Extensive proven experience working in a fast paced and large organisational marketing leadership role and managing a team working across a range of disciplines and projects.
  • Proven experience in strategic planning, audience strategies and behaviour change campaigns.
  • Extensive knowledge of the changing media and digital landscape, including dynamic pricing of media and sustainable practices.
  • Extensive knowledge of digital marketing including social media, display, SEO, Google Merchant, websites, e-commerce, and associated analytics.
  • Experience in data management, risk assessments and compliance.
  • Knowledge of design, artwork and print production processes.
  • Extensive experience in marketing planning across the full marketing mix, from strategy through to campaign planning and evaluation.
  • Extensive experience in driving loyalty and growth across audience types.
  • Strong experience in identifying, developing, and communicating meaningful insight across the full marketing mix.
  • Leading, procurement and active management of agencies, the development of associated reports and approaches and selling in recommendations to stakeholders.
  • Extensive experience managing (or working within) agencies including the negotiation and purchase of creative services and media.
  • Extensive experience in developing ATL campaigns including TV to a world class, award winning, level.
  • Experienced in income planning, forecasting, and managing large budgets, demonstrating clear ROI across activity.
  • Experience of providing reports to senior directors and trustees to inform decision making.
  • Leadership, team building and persuasion skills.
  • Highly strategic and business orientated.
  • Influencing skills .
  • Able to make quick decisions and lead outcomes .
  • Excellent presentation and communication skills.
  • Creative thinker.
  • Statistical analysis and reporting skills.
  • Contract and serv.ice agreement negotiation skills.

Although not essential, the following would be desirable:

Experience of marketing Membership organisations and strategies.
Experience of deputising for senior leadership preferable.
Marketing Degree or Chartered Institute of Marketing certified.

The Package


  • Salary: Circa £70,000 per annum
  • Permanent contract
  • 40 hours per week
  • Flexible working patterns available
  • 33 days annual leave plus the option to buy or sell up to 5 days additional leave
  • Staff pass so you and your family can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family
  • Cycle to work scheme
  • Healthcare plan and employee assistance programme
  • Discounted gym membership
  • Discounts on cinema tickets, restaurants, high street shops and more via Perks
  • Pension scheme with generous employer contributions up to 9%

Please be aware we reserve the right to close our vacancies earlier than the listed date if we have received a high level of suitable applications. We recommend that if you do wish to be considered that you complete the application as promptly as possible.