Marketing Manager

4 weeks ago

Peterborough, United Kingdom Yours Clothing Limited Full time

What is the role

Working with the Trading team & Trading Director to devise the online trading plan for our international territories including; promotional plan, product category and SKU priority, and content creation, working within budget and meets sales targets for all web sites.

Lead trading initiatives across the online business to ensure the brands remain competitive in the marketplace but retaining the core brand values.  

What you will do

  • Market Analysis: Conduct regular competitor analysis of territories to establish trends, competitor promotions & consumer behaviour. Develop insights from this to devise daily, weekly & strategic actions
  • Trading Strategy: Plan and activate a trading strategy adapted to individual markets, merchandising plan, bestselling products and trends, seasons, product launches, events & calendars.
  • Marketing campaigns: Plan & execute brand awareness activity across markets, tailored to the market to drive awareness & growth across Europe.
  • Creative thinker: Plan and brief the trading communications to customers ensuring they are tailored to the market, designed appropriately & mobile first
  • Digital Marketing: Promote bestseller & trend driving product in line with market performance and new product launches through all digital marketing channels. Manage all paid digital marketing channels striving for growth, revenue & profitability across the territories adapting strategy & campaign structure suitable for the market
  • Translation & Localisation: Manage the translation agency & tools to ensure sites & marketing communications are relevant, appropriate & commercial
  • E-commerce: Regular analysis of e-commerce performance ensuring we are competitive in payment gateways, delivery methods & other services. Work with the development & trading team to continually improve user experience driving conversion rate and reducing bounce rate.
  • Budget management: Plan and budget of marketing costs in line with company expectations and optimised towards key periods

What you will bring 

  • 2+ years Fashion Retail experience
  • 2+ years E-commerce/Digital Marketing experience
  • Commercial Awareness
  • Technical Understanding
  • Creative thinker
  • Analytical and Reporting Skills
  • Team Communication
  • Highly motivated and a desire to be the best
  • Proven ability to work well within a team and to use own initiative
  • An energy and enthusiasm to succeed
  • Ability to work hard and smart
  • Ability to adapt to frequent change and a high-pressure environment
  • Outstanding loyalty and commitment to the business

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