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Senior Product Marketing Manager

2 months ago

Bolton, United Kingdom Warburtons Full time

As ‘the UK’s No. 1 Bakery Brand’ we have been baking bread since 1876. Today, we are proudly a fifth-generation family, with the introduction of the sixth generation, supplying over 18,000 retail customers from 11 bakeries and 16 depots, producing a range of over 70 products including gluten and wheat free. Family and values are what makes us different, and we are a proud bunch, join us and you too could be proud to be Warburtons.

The Recipe

Lead the management and development of our Product Portfolio Strategies to win with consumers.

Set the vision and develop product/sector strategies, then deliver the resulting opportunities and manage performance to ensure Warburtons have the best product range for consumers, presented in the right way.

Collaborate across the business to align consumer insight, commercial strategy and in-store execution with product and sector priorities. 

About us  

As ‘the UK’s No. 1 Bakery Brand’ we have been baking bread since 1876. Today, we are proudly a sixth-generation family business, supplying over 18,000 retail customers from 11 bakeries and 16 depots, producing a range of over 70 products, including gluten and wheat free. 

We are striving to be a net zero business by 2050 and believe that we must minimise our impact on the environment; while making a positive impact on the society we are a part of. 

Key Accountabilities and Measures

Accountability  

Development of Product Strategies  Managing Performance against Strategy KPIs  Existing Product Improvement and Renovation  Consumer Insight  Presentation of the Brand at Shelf  IBP Process Participation  Stakeholder Collaboration 

Responsibilities  

Management of Product Life Cycle  Market Analysis and Trends  Champion Consumer-Centric Approach  Identification of Commercial Opportunities Performance Tracking and Reporting  Impactful Packaging Design  Adherence to Brand Guidelines  Stakeholder Management 

Essential Ingredients

Essential: 

5+ years in Senior Brand Management/Senior Product Marketing roles, preferably FMCG  Proven experience in development and delivery of Product strategy  Collaborative approach with experience of leading cross-functional teams  Strong ability to build and manage stakeholder relationships  Capable with data and insight, able to draw meaningful conclusions and build a compelling story Experienced in packaging design with good knowledge of artwork & production processes  Excellent communication and presentation skills  Strong project management skills. 

Desirable: 

Experience in the food industry Degree in Marketing Capable with both EPOS and Panel data  Strong Excel skills 

Extra Dough

You’ll want to know what your bread is worth: 

A slice of the annual profits (discretionary profit share)  Family time is important to us and we know it will be to you, so you will have 5 weeks holiday and bank hols. Plus, the opportunity to purchase up to an extra week annual leave  Private medical insurance, health screening and life assurance  Award winning pension scheme with company contributions  Products you will love along with deals and discounts for you and the family through our Extra Dough website  Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice and a comprehensive occupational health service