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Marketing Executive

4 months ago

Petersfield, United Kingdom Feefo Holdings Ltd Full time

Feefo helps both consumers and businesses make the right decisions.  

Founded in 2010, Feefo works with 6,000+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We invite confirmed customers to leave feedback, which results in reliable, fake-free reviews, so consumers can learn how people like them feel about different products and services. And companies can discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.  

We’re a team of technology specialists, industry experts, and multi-lingual client services champions that operates across various sectors, including travel, retail, automotive, and finance. Feefo’s bespoke artificial intelligence, business insight, review software and compliance solutions help increase client sales and reduce churn. As a Google Premier Partner, our clients can improve their search and paid conversion rates too.  

We are proud to work with companies, large and small, from household names to local heroes.  

To learn more visit: www.feefo.com, LinkedIn, and Twitter. 

About the role – Marketing Executive 

This position would be an ideal opportunity for anyone wishing to build on their previous marketing knowledge or experience, joining a fun, ambitious and agile growth-focused marketing team.

You will be commercially focused, and play an important role in supporting all our marketing efforts across acquisition, retention and upsell activities. From campaign execution, ABM and website to events, social and automation, you’ll aim to raise awareness amongst our target audiences and markets, and generate pipeline and revenue opportunities for our commercial teams.

Responsibilities

  • Create high-quality, engaging content in a variety of formats for various channels including email, website, blog/SEO articles, social media, press releases, and marketing collateral
  • Support in improving the lead funnel by optimising our lead scoring, nurture automation programme, data hygiene, lead processing and lead recycling
  • Help build and maintain our social media presence, briefing, creating and scheduling posts and campaigns
  • Responsible for website content posts and updates (via Hubspot CMS), regular reporting of web analytics and conducting website reviews, suggesting opportunities for improvement across SEO and CRO
  • Support the Marketing Campaign Manager in the planning and delivery of campaign activities (acquisition, upsell and customer nurture), building marketing emails and automation workflows using Hubspot
  • Engaging with our sales team, and other commercial department, to keep up to date with industry trends, and optimisation of campaigns and marketing activities 
  • Support in the delivery of ABM, working closely with the sales team to suggest, create and deliver activities and content to move Enterprise prospects through the funnel
  • Coordinate events, trade shows, webinars and promotional activities to enhance brand visibility and generate leads
  • Conduct research to stay abreast of industry trends, customer insights, and competitor activities
  • Own Feefo online reputation and community management
  • Develop monthly marketing reports, tracking key activities against metrics and KPI

Requirements

  • 2+ years marketing experience, preferably in a B2B environment
  • Experience of working with sales and marketing CRM platforms (Hubspot preferrable) and other lead generation technologies.
  • Excellent written skills, and are able to share some examples
  • Proficiency with social media platforms and basic graphic design tools (desirable, but not essential)

Benefits

Hybrid Working & Offices

  • Feefo offers a hybrid working pattern (Monday & Fridays at home, Tuesday - Thursday in office)
  • Offices in London, Petersfield, Boston and Melbourne
  • Lots of breakout space and common areas
  • A pool table tournament & footie team

Perks

  • As well as a comprehensive benefits offering, there’s a whole suite of perks you can choose from on our benefits platform including health (e.g. free flu jabs and eye tests), wellbeing, childcare and lifestyle options
  • Be a part of one of working groups including charities, CSR, wellbeing & mental health, socials and shape our programmes
  • You’ll be working in a global, scale-up environment with a commitment and focus on celebrating our diverse and inclusive environment
  • Lots of room for career enhancement, development and progression
  • A committed and expert senior leadership team driving the growth of Feefo with new products and tech as force for good 
  • Be a part of a 100% privately owned company – owned by Vespa Capital

Values

  • We are reliable. We’re experts in our field and demonstrate integrity in all that we do.
  • We are honest. We take ownership and hold ourselves accountable.
  • We are transparent. We listen, share insights and take action following feedback. We support success and learn from our mistakes.
  • We are approachable. We’re here for everyone. We embrace diversity and celebrate being different, creative and innovative.