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Senior Manager Brand Identity

2 months ago

Bicester, United Kingdom Forseven Full time

Forseven is rethinking what it is to be a car company through powerful technologies and engineering excellence. A new take on an established industry, we’ve got a growing team that is knowledgeable, experienced and deeply passionate about this endeavour.

We’re seeking a Senior Manager, Brand Identity to join our rapidly growing team. Reporting to our Head of Brand & Partnerships, this is a key role that will lead the development and execution of our brand identity and experiential strategy. You will guide and inspire the team to deliver deeply immersive brand collateral and experiences for our customers, suppliers, strategic partners and internal teams.

This role requires a visionary leader with a deep understanding of luxury branding, strong design sensibilities, and the ability to manage and inspire a team. We are looking for someone to deliver a consistent and exceptional brand experience across all touchpoints, someone to exceed and push the boundaries of we can deliver as a new brand, and also what the industry is familiar with. We want to deliver an industry-leading brand experience, from digital to physical, every element must deliver an unmistakable and lasting impression.

This pivotal role will operate in a hybrid capacity from our planned Bicester location and our office in Leamington Spa and Shalford, Surrey. The successful candidate will have the opportunity to work alongside some of the most visionary minds in the automotive field.

This is a rare and exciting opportunity to become part of a scale-up, where your contributions will play a crucial role in shaping the future of our forward-thinking company. With its rapid growth trajectory and dynamic nature, Forseven offers you an exceptional platform to help drive strategy as we expand into new horizons.

 

What you’ll do

Brand Identity Strategy: Define and lead the overarching brand identity and experiential strategy, ensuring it aligns with our luxury positioning and long-term vision. Oversee the creation and implementation of brand guidelines, ensuring consistency across all touchpoints, including digital, print, packaging, retail environments, and events

Creative Leadership: Lead, inspire, and develop the Brand Identity & Experience team, fostering a culture of excellence and innovation. Provide clear, strategic direction and constructive feedback to elevate the creative output. Set clear objectives and KPIs for the team, ensuring alignment with the broader goals of the global Brand Team

Cross-Functional Collaboration: Collaborate closely with various departments across the business; from Creative, Design, Marketing, Comms, Sales, Real Estate and more to ensure the brand identity is consistently applied across all channels. Partner on major campaigns, product launches, and other initiatives to ensure alignment with the brand’s identity.

Global Brand Consistency: Ensure the brand identity is applied consistently across all markets and regions. Work closely with the Head of Brand & Partnerships to ensure brand collateral is always consistent to the brand, product strategy and strategic priorities. Adapt the brand identity to international markets while maintaining the core brand values and aesthetics.

Brand Direction & Delivery:  Lead the conceptualisation, design and ultimate delivery of brand material, retail spaces, events, pop-ups, exhibitions, sponsored environments and internal events. Oversee, manage and deliver all creative brand production, working directly with suppliers and production agencies, ensuring budgets and timescales are managed and communicated with internal stakeholders

Brand Governance: Serve as the guardian of the brand’s visual identity, ensuring all internal and external communications adhere to brand guidelines. Address any deviations and provide solutions to maintain brand integrity

Innovation and Evolution: Continuously explore and identify opportunities to innovate and evolve the brand identity, ensuring it remains fresh, relevant, and ahead of industry trends, competitor activities, and market shifts in the luxury sector.

Who you are

  • Independent, detail orientated and able to multi-task in a very fast paced environment
  • Hands-on, adaptable and able to prioritise quickly
  • Be commercially-aware and values-led
  • Be collaborative, with a culturally-aware mindset and global perspective
  • Be a motivated, charismatic leader and creative thinker who is well connected with relevant networks
  • Have experience in the automotive/luxury sector
  • Bold and innovative, you aren’t afraid to push boundaries and expectations, and you have an innate knowledge of what a contemporary luxury brand feels and looks like
  • Proven track record of successfully leading the development of a high-profile brand on a global scale, from concept, design and delivery
  • Bachelor’s degree in Graphic, Digital, Brand Design or related field
  • Significant experience in a luxury or automotive brand with a strong portfolio showcasing highly branded, commercial and relevant experience
  • Understanding of print techniques and production
  • Detailed understanding of Adobe suite (InDesign, Illustrator, Photoshop, Premiere Pro)
  • 3D modelling and rendering (AutoCAD, SketchUp, Rhino, 3ds Max)
  • Detailed understanding of PPT
  • Exceptional leadership and team management skills
  • Strong strategic thinking, analytical, and decision-making capabilities
  • Excellent negotiation, communication, and relationship management skills
  • Ability to work effectively in a fast-paced, dynamic environment
  • Passion for the luxury automotive industry and a deep understanding of brand dynamics

  

About Us

Forseven is building something new. By thinking differently. To create a new car company for the world.

Guided by expert leadership and powered by brilliant minds from the luxury, automotive and technology worlds, we’re committed to continuous improvement and the highest standards of quality. We promote a culture of excellence, integrity, and sustainable growth. 

Together we are establishing a new legacy. Join us.