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Assistant Manager, Media
4 months ago
Description
Job title: Assistant Manager, Media & Campaign Insights
LOCATION: London, Chester, Bristol, Birmingham, Manchester, Leeds, Edinburgh
HOURS: Full time
WORKING PATTERN: Hybrid, 40% (or two days) in one of our office sites mentioned above
About this opportunity
You'll work within the Media and Campaign Insights performance reporting function of Marketing Sciences, in conjunction with the Media Performance Manager to:
Create media and marketing effectiveness reports.
Use and help develop the sophisticated econometric (MMM) and analytical tools we need to optimise our marketing performance and deliver our commercial objectives through optimised, customer-centric campaigns.
Find actionable recommendations to optimize our multimillion-pound marketing budgets.
Support our colleagues with media market updates and competitor activity insights.
Be a business partner to LBG research teams, ATL and BTL communications functions and media agency teams.
Alongside supporting the media decision-making process within LBG, part of role requires keeping abreast of marketing, technology and modelling developments to be shared with Marketing Sciences and associated functions.
About us
We’re on an exciting journey and there couldn’t be a better time to join us. The investments we’re making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thrive.
Key accountabilities:
Utilising multiple internal and external data sources to derive the learnings we need to support the Marketing Communications and Planning teams to deliver effective and efficient campaign media plans, and therefore BMX and LBG commercial objectives.
Making data-led, action-orientated and credible media and budget deployment recommendations, to maintain our market-leading media strategy.
Ensuring collaboration with stakeholders: campaign teams, analytics/econometrics and data teams, marketing research and our media agency partner.
Supporting colleagues in developing and embedding strategic approaches to present and future media planning, to ensure LBG is prepared to take appropriate advantage of the evolving media landscape. This includes supporting media channel test-and-learn activities designed to develop our knowledge database of effective and efficient media choices for any scenario.
What you’ll need
Experience of working in a data-centric B2C media optimisation, planning or auditing environment across offline and online channels (client, consultancy or agency-based).
Proven experience with Marketing Mix Modelling (MMM)/ Econometrics / Bayesian Modelling / regression analysis.
You'll be able to give examples of how you have used, and potentially developed, models to track performance, forecast outcomes, set budgets and develop actionable insights that can be used to make recommendations for stakeholders.
High data literacy, with experience in Excel, R, SQL and Python and aligning disparate data sources.
The ability to create clear, concise and audience-centric ‘stories’ in PowerPoint and Word, based on accurate credible insights and attention to detail, quickly.
And any experience of these would be really useful
A knowledge of consumer research methodologies (such as Ipsos, Kantar, YouGov etc) in addition to a robust understanding of media research methodologies.
Experience in audience segmentation and profiling and the implications for media strategy.
Experience using Nielsen AdIntel reporting or similar market data sources.
Familiarity with Test & Learn methodologies and how results are incorporated into analytics and modelling.
About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.
We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.
And it’s why we especially welcome applications from under-represented groups.
We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:
A generous pension contribution of up to 15%
An annual bonus award, subject to Group performance
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
28 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
