CRM Marketing Executive

1 month ago

Hemel Hempstead, United Kingdom Hollywood Bowl Group Full time
About the role

Do you have email marketing knowledge?

Are you looking for a working culture that is fast-paced, people-focused and fun?

Are you looking to join a company that is financially stable and has very exciting growth plans?

If so, then look no further

The Why...

Join Hollywood Bowl Group as our CRM Marketing Executive, in return you'll get:
  • Access to our Electric Vehicle scheme
  • 22 days holiday + additional days with length of service
  • 50% off food when you are working in centres
  • Optional pension plan
  • Ongoing training and development with access to development programmes and apprenticeship schemes
  • Free games vouchers every month
  • 30% discount off food and drink for you and up to five friends
  • Access to our Employee Assistance Programme (EAP) for you and your family
  • Opportunity to join our healthcare cash plan
  • Financial long service awards
  • A £15 donation to our charity partner when you complete your induction
  • Enhanced maternity, paternity, adoption, and shared parental leave benefits
The What...

Here's some of what you will be doing:
  • Working with the brand and campaigns team to create fresh, engaging and effective email creative for campaigns
  • Set up and broadcast email campaigns to deadlines, using Bloomreach CDP (customer data platform); responsible for accurately selecting campaign audiences, implementing Google Analytics tagging and testing all emails to ensure they render correctly and all links and coding works
  • Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines
  • Support the delivery and maintenance of campaign, weekly and monthly reporting including ongoing recommendations to improve email performance
  • Deliver the email marketing test & learn programme in collaboration with the CRM team
  • Support the data-driven strategies for acquisition and retention
  • Support all aspects of the Customer Data Platform (Bloomreach) to ensure the system is optimised and data is maintained to the highest quality
  • Support the implementation and refinement of marketing communications journeys for customers joining the database from different entry routes (source, brands, centre etc)
  • Support the data-driven strategies for acquisition and retention
To be successful, you'll have:
  • Excellent communication skills
  • Attention to detail
  • Ability to work to deadline in a fast-paced environment
  • A working knowledge of marketing and email marketing terminology and practise
  • Strong analytical skills
  • Good copywriting skills
  • Comfortable working with customer data
  • Creative flair and commercial acumen
It would be great to see, but not essential:
  • Previous experience in a similar CRM/email marketing role in a fast paced, commercially focused e-commerce business
  • Experience of databases
  • Understanding of best practice including CDPs, CRMs, marketing automation, email best practice including deliverability and reputation
  • An understanding of html
  • Experience in managing external creative and email agencies
  • Experience in multi-site leisure business
  • A working knowledge of Outlook, Word and Excel
  • A working knowledge of Exponea/Bloomreach CDP or similar

The Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

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