B2B Marketing PR Manager

2 months ago

London, United Kingdom Biglight Full time

About Biglight

Biglight is an experience design agency that combines the power of customer insight, UX and design with constant innovation and experimentation, to help leading brands create remarkable customer experiences.

We're a people business that depends on the talent and experience of a remarkable team of specialists to deliver excellent services to our customers. We hire the very best people, regardless of background, and provide an environment where they can develop and grow, whilst working with some of the best brands in the world including Timberland, Vans, The North Face, George at Asda, M&S, Furniture Village, Euro Car Parts, Rapha, Hobbycraft and more.

Position Overview

We are seeking a dynamic and strategic B2B Marketing & PR Manager, whose role will be critical in driving brand awareness, generating leads and establishing Biglight as a thought leader in our industry.

The ideal candidate will have a strong background in B2B marketing and public relations, with a proven track record of creating and executing successful marketing campaigns that drive business results.

Key Responsibilities

Marketing Strategy & Execution:

  • Develop and implement comprehensive B2B marketing strategies that align with business objectives and drive lead generation, brand awareness, and customer engagement.
  • Plan, execute, and optimise multi-channel marketing campaigns including content marketing, email marketing, social media, events, webinars and more.
  • Plan  industry-relevant event attendance and sponsorship opportunities.
  • Work closely with the agency management team to develop and manage targeted marketing initiatives that drive qualified leads through the sales funnel.

Public Relations & Thought Leadership:

  • Manage PR efforts, including media relations, press releases, and proactive story pitching to establish Biglight’s presence in key industry publications and media outlets.
  • Develop and maintain relationships with key media contacts, industry influencers and thought leaders.
  • Collaborate with leadership to position executives as thought leaders through speaking engagements, authored content and interviews.

Content Development:

  • Create compelling and informative content that resonates with B2B audiences, including white papers, case studies, blogs, newsletters, and social media content.
  • Oversee the production of marketing materials such as brochures, presentations, and sales collateral.

Brand Management:

  • Ensure consistent brand messaging across all channels and touchpoints.
  • Develop and maintain brand guidelines to ensure all marketing and PR activities reflect the company’s brand identity and values.

Analytics & Reporting:

  • Monitor, analyse, and report on the effectiveness of marketing and PR campaigns, using data-driven insights to optimize future initiatives.
  • Utilise marketing analytics tools to measure ROI and performance against KPIs.

Budget Management:

  • Manage marketing budgets, ensuring optimal allocation of resources to maximise ROI.
  • Forecast, track, and report on marketing expenditures.

Team Collaboration:

  • Collaborate with cross-functional teams to ensure cohesive marketing strategies.
  • Manage external agencies and vendors as needed.

Requirements

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field. Master’s degree preferred.
  • 5+ years of experience in B2B marketing and public relations.
  • Proven track record of developing and executing successful B2B marketing strategies and PR campaigns.
  • Strong understanding of digital marketing, content marketing, and lead generation tactics.
  • Excellent written and verbal communication skills, with experience in creating engaging content for B2B audiences.
  • Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Strong analytical skills with experience in using data to drive decisions and optimize performance.
  • Proficiency in marketing tools such as CRM, marketing automation, analytics software, and social media management platforms.

Personal Attributes

  • Strategic thinker with a creative mindset.
  • Results-driven with a strong sense of accountability.
  • Exceptional organisational skills and attention to detail.
  • Strong interpersonal skills and ability to work effectively across teams.
  • A proactive, self-motivated individual who thrives in a dynamic environment.

Benefits

  • Competitive salary, with the potential for bonus opportunity 
  • Contributory pension scheme
  • Access to Perkbox benefits and rewards platform, which provides a range of discounts on big retail brands and gym memberships, provides health & wellness support and free coffees
  • Regular company wide meetings and social events
  • Newly refurbished private office space in central London (dog friendly) with plenty of collaboration space and the chance to spend time with colleagues face to face in a creative environment
  • Hybrid working style with 2 days a week in the office
  • Opportunities for professional growth and career development  
  • 25 days annual leave
  • Being part of a dynamic, fast-paced agency environment  
  • Working with a team of incredibly talented professional colleagues  

At Biglight we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a diverse and inclusive workforce is essential for fostering creativity and achieving our business goals.

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