Creative Lead

LOCATION

London (Covent Garden)

ABOUT US

VIEVE means ‘Full of Life’ and this ethos is at the core of the brand. Beauty with personality that inspires everyone to express themselves with newfound confidence and ease.

VIEVE is born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve.

We live by our values of Respect, Inspire & Own It, Together.

Join us at VIEVE and become part of a vibrant and inclusive team dedicated to empowering individuals through beauty and self-expression.

ABOUT THE JOB

As the Creative Lead for VIEVE, you will be at the forefront of our creative efforts, driving innovative and captivating campaigns that align with our brand vision and resonate with our target audience. You will lead and manage a talented team of designers and content creators, fostering a collaborative and dynamic environment that encourages creativity and excellence. Your role will involve overseeing the conceptualization and execution of all creative concepts & materials, ensuring consistency, quality, and alignment with brand strategy.

The ideal candidate will have a deep understanding of the beauty industry, a strong creative vision, impeccable taste-level, and an ability to develop creative plans to achieve a brand vision and captivate our target audience through compelling visual content. The Creative Lead will work across the organisation, collaborating cross-functionally with the wider marketing team, E-commerce, New Product Development and Commercial teams, and with our Founder, to achieve company objectives.

KEY RESPONSIBILITIES:

You will be responsible for:

Creative Team Leadership & Development:

• Lead, mentor and inspire the creative team, providing guidance, support and professional development opportunities.
• Conduct regular team meetings, brainstorming sessions, and one-on-one check-ins to maintain high morale and productivity.

Creative Direction & Strategy:

• Working closely with our founder and Chief Creative Officer, develop and implement innovative creative strategies and tactical plans that align with brand objectives and market trends.
• · Collaborate with the Marketing & E-commerce teams to ensure creative concepts are integrated into broader marketing campaigns.

Brand Identity:

• Maintain the visual style and brand guidelines, including logos, colour palettes, typography, and visual assets, ensuring consistency across all touchpoints.
• Oversee the creation of digital assets, including website design, social media content, email marketing materials and online advertisements.

Content Creation:

• In partnership with our Chief Creative Officer, Chief Customer Experience Officer and Senior Marketing Manager, create compelling brand narratives, storytelling strategies, content franchises and ad-hoc content that effectively communicate VIEVE’s value proposition and brand essence, working to evoke emotion and connect with consumers on a deeper level.
• Direct the creative of diverse content types, including digital campaigns, social media content, print materials, packaging, and in-store displays.
• Ensure all creative outputs are of high quality, reflect the brand’s aesthetic, and are consistent with brand guidelines.

Visual Content Production:

• Direct photoshoots, video productions, and other visual content creation processes to ensure high-quality results.
• Oversee post-production work, including editing, retouching, and final asset delivery.

Collaboration & Communication:

• Coordinate design team & copywriting team to ensure visual and written content are seamlessly integrated.
• Collaborate with internal teams, external freelancers and agencies to develop creative assets that align with brand guidelines and campaign objectives.

Project Management:

• Manage the creative process from concept to completion, ensuring all projects are delivered on time and within budget.

Trend Analysis & Innovation:

• Stay updated on industry trends, competitive landscape, and emerging technologies to keep the brand at the forefront of design and innovation.
• Introduce new ideas and creative solutions to enhance the brand’s visual impact.

WHAT WE ARE LOOKING FOR

• Previous experience within Beauty is highly desirable.
• Previous managerial experience of a creative team including social content creation and graphic design disciplines.
• Proven track record of developing and executing successful creative campaigns, with end-to-end project management experience.
• Strong understanding of content, the social media landscape and D2C marketing strategies.
• Creative thinking with a deep understanding of our target audience.
• Up to date with the latest design trends.
• Fully competent in the Adobe Creative Suite including InDesign, Illustrator and Photoshop. Premiere Pro, Premiere Rush and After Effects skills are a bonus but not essential.
• Proficiency in Microsoft Office applications.

ABOUT YOU

• Results driven and high attention to detail.
• Highly organised, able to prioritise workload and enjoy working on multiple complex projects at the same time.
• Excellent communication and collaborative skills, with a customer-centric mindset.
• Creative and innovative, with a finger on the pulse of modern culture and social media.
• Excited about joining a fast-paced and challenging environment, and true passion for Beauty.
• Available to commute to central London at least twice per week.

WHAT VIEVE OFFERS YOU

Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off. Plus, you can even bring your dog to work

A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get togethers if that’s your thing.

Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.

Great location - in the heart of Covent Garden (although we are up 2 flights of stairs)

Exciting opportunities - for growth and development in a rapidly expanding brand.

WORKPLACE & DIVERSITY

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.

If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.

INTERVIEW PROCESS

First Stage Interview – with People Team (from 1 week – 10 days from successful submission of CV)

- Virtual

- Initial Interview about your experience and relevancy to the role

- Answering initial questions on the role

If successful to the next round, a small task will be set.

Second Stage – with Chief Customer Experience Officer, current Creative Lead and Senior Marketing Manager (from 1 week – 10 days from first interview, based on availability)

- In person

- Presentation of small task

- Q&A based on the task

- Further Q&A on the role

Third Stage – with CEO and Founder (from 1 week from 2nd interview, based on availability)

If you’re eager to play a vital role in the growth of VIEVE, we invite you to apply for the role of Creative Lead – Mat Cover.