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Copywriter

2 months ago

UK, UK, United Kingdom VIEVE Full time

ABOUT US

VIEVE means ‘Full of Life’ and this ethos is at the core of the brand. Beauty with personality that inspires everyone to express themselves with newfound confidence and ease.


VIEVE is born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve.


We live by our values of Respect, Inspire & Own It, Together.


Join us at VIEVE and become part of a vibrant and inclusive team dedicated to empowering individuals through beauty and self-expression.


ABOUT THE JOB

We are looking for a creative and passionate copywriter to join our growing, dynamic brand. In this role, you will be a key player in shaping our brand’s voice and storytelling across all digital channels. As our in-house copywriter, you will be responsible for writing compelling copy that enhances our brand identity, drives engagement, and converts customers across multiple channels and touchpoints, including product descriptions, press releases, emails, social media, website copy and marketing campaigns.


The ideal candidate will have a deep understanding of beauty, a strong creative vision, and a passion for developing distinct narratives that will help us stand out in the industry. You’ll understand our target audience and know exactly how to create exciting and relatable content, delighting our global community of existing and prospective customers.


KEY RESPONSIBILITIES

You will be responsible for:


· Develop and Define Brand Voice: Establish and refine a unique and consistent tone of voice that resonates with our target audience and differentiates our brand in the beauty industry.

· Develop and Write Content: Create high-quality, original, and engaging copy for product nomenclature, product descriptions, landing pages, email campaigns, social media posts, blog articles, and other marketing materials that align with our brand voice and strategy.

· Optimize for SEO: Ensure all web content is optimized for SEO, including researching keywords, incorporating them into copy, and following best practices to improve organic search visibility.

· Collaborate with Teams: Work closely with the marketing, creative, product development, and e-commerce teams to ensure all content aligns with brand guidelines, campaign objectives, and product launches.

· Conduct Market Research: Stay up to date on beauty trends, industry news, and competitor activities to create relevant, timely, and engaging content that resonates with our target audience.

· Edit and Proofread: Review and edit content to ensure accuracy, clarity, and consistency, maintaining a high standard of grammar, punctuation, and style.

· Create a Copy Playbook: Develop a comprehensive playbook that outlines tone of voice guidelines, messaging strategies, and best practices for use across all marketing channels, including email, social media, website, and paid advertising.

· Analyse Performance: Monitor and analyse content performance metrics, such as conversion rates, engagement, and click-through rates, to refine and optimize copy for better results.


WHAT WE ARE LOOKING FOR


· Previous experience as a copywriter, preferably in the beauty industry, is highly desirable.

· Strong portfolio showcasing a range of content types, including web copy, product descriptions, press releases, email marketing and social media content.

· Excellent understanding of SEO principles and best practices.

· Exceptional writing, editing, and proofreading skills with an eye for detail.

· Creative thinker with the ability to translate strategic objectives into compelling content.

· Strong communication and collaboration skills, with the ability to work effectively in a fast-paced environment.


ABOUT YOU


· Excellent communication and collaborative skills, with a customer-centric mindset.

· Creative and innovative, with a finger on the pulse of modern culture and social media.

· Results driven and high attention to detail.

· Highly organised, able to prioritise workload and enjoy working on multiple projects at the same time.

· Willingness to learn and adapt, with a proactive approach.

· Excited about joining a fast-paced and challenging environment, and true passion for Beauty.

· Available to commute to central London at least twice per week.


WHAT VIEVE OFFERS YOU

  • Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off. Plus, you can even bring your dog to work
  • A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get togethers if that’s your thing.
  • Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
  • Great location - in the heart of Covent Garden (although we are up 2 flights of stairs)
  • Exciting opportunities - for growth and development in a rapidly expanding brand.


WORKPLACE & DIVERSITY

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.


If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.


INTERVIEW PROCESS

First Stage Interview – with Chief Customer Experience Officer and one other member of the team (from 1 week – 10 days from successful submission of CV)

  • Virtual
  • Initial Interview about your experience and relevancy to the role
  • Answering initial questions on the role


If successful to the next round, a small task will be set.

Second Stage – with Chief Customer Experience Officer and one other (from 1 week – 10 days from first interview, based on availability)

  • In person
  • Presentation of small task
  • Q&A based on the task
  • Further Q&A on the role


Third Stage – with CEO and one other (from 1 week from second interview, based on availability)


If you’re eager to play a vital role in the growth of VIEVE, we invite you to apply for the role of Copywriter.