Content Executive

3 months ago


UK, UK, United Kingdom GOAT Interactive Full time

GOAT Interactive is a brand new and separate business in the Editec Group and its objective is simple: to harness and supercharge the power of its partners' brands to lead them to podium position in all markets they operate in with a focus in Africa.

It will use its experience, knowledge, and passion to position the brands as a different type of betting proposition in their markets; one with a clear meaning and a consistent and evolving benefit to their customers. By fusing the worlds of football and betting, it will create an authentic community of football fans who love the thrill of the bet.

Unique and deeply integrated partnerships with world renowned football club brands will give their brands new meaning and association and will be the vehicle to bring fans closer to the clubs, leagues, and sport they love. Unique channels to market, original content, exciting events, innovative products and much, much more will quickly make us synonymous with this unique positioning and deliver scale and success - key drivers of brand choice.

Over time, we are confident that we will become the #1 choice for all football fans on the continent and in doing so, deliver the growth we all aspire to.

What you will be doing day to day

  • Transform text documents into HTML files
  • Upload site banners to reflect relevant betting/sport content
  • Rigorously test and improve content on all sites
  • Suggest improvements to content to make it more grammatically appealing
  • Collaborate with other departments (Promotions/CRM/SEO) to create engaging content for specific countries and brands
  • Analyse website performance using Google Analytics, Google Search Console and Looker to come up with content strategy
  • Create blog style content
  • Front-End site maintenance
  • Optimise customer betting options
  • Some weekend shifts will be required (roughly once every 5 weeks)

What your background looks like

  • Creative with strong determination to succeed
  • Data driven mindset
  • WordPress experience
  • Basic HTML skills
  • Able to manage content on multiple sites
  • Enthusiastic personality, with a can-do attitude
  • Team player
  • Experience in localisation of content for foreign markets (preferably Africa)
  • Knowledge of gaming industry
  • Mobile knowledge



Nice to have skills:

  • SEO knowledge
  • Ability to speak French/Portuguese
  • Interest in Casino



** We operate a hybrid working model of 3 days per week at our office in Southwark, and 2 days working from home


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