Media Planning Manager

2 weeks ago


UK, UK, United Kingdom Adecco Full time

Job Title: Media Planning Manager

Location – London, hybrid (3 days per week)

Start date – January 2025

Duration – 12 months

Pay Rate: £46.63 p/h



Join our dynamic and forward-thinking team of media planning experts as a Media Planning Manager We are seeking a passionate and experienced Paid Social expert to contribute to our organisation's continuous growth and success. As a thought leader within our team, you will have the opportunity to apply your expertise and drive impactful media strategies to captivate audiences and achieve business objectives.


Responsibilities:

  • Lead the development and execution of marketing initiatives on our own platform.
  • Own media strategy and planning for Meta Consumer Marketing initiatives, with a focus on campaign strategy and channel measurement.
  • Collaborate with cross-functional teams to ensure flawless execution of marketing campaigns.
  • Stay updated with the latest media and advertising trends to influence marketing strategies.
  • Analyse campaign performance and provide insights for future strategy decisions.
  • Project manage complex initiatives and contribute to the enhancement of our ad platform.


Minimum qualifications:

  • 6+ years of digital media experience, with a strong emphasis on paid social (3+ years)
  • Proven experience with digital advertising platforms such as Meta Ads Manager
  • Strong understanding of ad operations, data analytics, and A/B testing methodologies
  • Excellent project management skills
  • Proficiency in Microsoft Excel and data analysis
  • Ability to build and maintain relationships with cross-functional teams
  • Experience with brand lift studies, conversion lift, and media mix models

Preferred qualifications:

  • BA/BS degree in Economics, Marketing, Business, Statistics, or related field
  • Experience at a media agency or ad tech firm
  • Knowledge of mobile creative best practises
  • Understanding of direct response and brand marketing
  • Basic to intermediate-level SQL proficiency


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