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Performance Marketing Lead

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London, UK, United Kingdom Agora Talent Full time

Agora Talent are proud to be partnered with a top-tier training platform, providing world-class training, coaching and community. The team are looking for a performance marketing lead with specific BTC app experience.


This is an exciting time to join the company as they have recently secured significant funding and are rapidly growing. The team are looking for a results-driven Performance Marketing Lead to enhance user acquisition. You’ll manage the paid media channels and work with the team and agency to optimise campaigns.


Your key skills:


  • 2+ years’ experience managing a multi-channel performance marketing strategy
  • Specific expertise with user acquisition for a B2C mobile app is essential
  • You excel in managing agencies and scaling campaigns across a range of channels internationally, especially paid social (Meta and TikTok)
  • You have advanced expertise in campaign tracking, measurement, and optimization through the use of the core platforms in our tech stack, including Appsflyer, Mixpanel, and Google Analytics
  • You have a thorough understanding of all regulations and best practices associated with digital marketing (e.g., SKAN, Google Consent Mode, Sandbox privacy policy requirements)
  • Bonus points if you have specific experience in the health and wellness vertical


Requirements:


  • 2+ years in multi-channel performance marketing
  • Expertise in B2C mobile app user acquisition
  • Skilled in managing agencies and scaling campaigns, especially on social media
  • Proficient in campaign tracking and optimization tools (Appsflyer, Mixpanel, Google Analytics)
  • Knowledge of digital marketing regulations