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Business Intelligence Analyst

4 months ago


City Of London UK, Central London, United Kingdom WHSmith Full time

BI Analyst

Hybrid Working


About WHSmith:

Celebrating 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 11,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.


For UK Travel our mission is simple - to create value for our stakeholders by providing a platform for global brands responsible for essentials and technology in airports (including our InMotion stores), hospitals, rail stations and other markets. Our office is based in a buzzing part of central London close to Liverpool Street Station. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture at all levels. It’s perfect for people who are happy to use their initiative and embrace life outside their comfort zone.


Purpose of the Role:

Data and Analytics is key to the success of any retailer and WHSmith is investing and putting analytical innovation at the centre of its business strategy. As part of a newly formed Business Intelligence team, you will be supporting all areas of the travel organisation with their decisions by providing a range of analytical products.


We are looking for a curious person who can support the organisation with insights derived from the data asset and influence commercial change. The output will range from the production of dashboards to ad-hoc insights to more complex pieces of analytics. This key role would be a great step for any analyst looking to influence key commercial decision makers and build experience of building analytical products in a fast-moving retailer.


What you’ll do:

  • Develop a suite of dashboards as the business transitions to a more automated reporting approach
  • Take on the role of a superuser and becoming a key contact for the wider business to create ad-hoc reports and analysis, while continually improving the quality of data insight in existing reports
  • Work closely with the trading teams to provide insight into trials, promotional changes and detailed variance analysis, all presented in a clear and understandable manner
  • Develop the weekly Trading Pack, supporting ad-hoc requests and iteration of the pack to meet business needs
  • Provide ad hoc support to the Commercial Finance team on analysis, forecasting and format development


Who you are:

  • You will have a strong analytical background with experience using SQL
  • You will have strong experience creating reports and analytics in a reporting tool – knowing power bi is a bonus
  • You are curious and enthusiastic with strong interpersonal skills
  • Confident with the ability to articulate and influence the output of your analysis and challenge both the approach and results where necessary
  • An individual with a proactive approach and the initiative to identify opportunities to drive value
  • Great stakeholder management
  • Resilient and adaptable in a fast-paced environment
  • Ability to demonstrate problem solving skills


What we can offer you:

  • Competitive salary and car allowance
  • Annual bonus based on company and personal performance
  • Hybrid working model from home and in the office
  • 25 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
  • Finish at 4pm on a Friday
  • Competitive pension contribution
  • Staff discount card for stores and online