Senior PPC Executive

1 month ago

Greater Manchester UK, Greater Manchester, United Kingdom UK TOTE GROUP Full time

We are now looking for a Senior PPC Executive to join our marketing department.


You will be joining the Tote during a period of growth for our B2C business so this is a key role in the customer acquisition team where you will be responsible for strategic management and budget ownership for PPC covering (but not limited to) Google and Microsoft Ads. Reporting into the Customer Acquisition manager you will create and plan the day to day running and analysis of all paid search activity to ensure continuous optimisation and improvement.


We are looking for a highly analytical, results driven marketer with a strong work ethic and experience managing PPC campaigns drive effective new customer acquisition at an optimal CPA. The Tote is a fast-paced growing business, so we are looking for a driven individual who is motivated to deliver against targets and drive a culture where continuous improvement is embraced and lived.


Who we are:


The Tote are racing’s most popular pool betting operators and can be found online and across many racecourses in the UK and Ireland. We’re passionate about all things racing, we love the sport and it’s in our DNA. Using best-in-class technology, digital innovation, and customer engagement, we are developing the Tote reaching new audiences with innovative products.


Our headquarters in Wigan is the main hub for our team of over 200 innovative and ambitious experts dedicated to delivering our vision of providing the best betting experience for racing fans. The role will be 37.5 hours per week with core business hours 9am till 5pm, the role will be based from our Wigan HQ with approx. 2/3 days per week onsite. A full induction, on the job training and development plan will be put in place for anyone who joins the team.


What you’ll be doing:


  • Manage the daily build and optimisation of Paid Search campaigns to drive effective new customer acquisition
  • Identify high-value/high-converting keywords, Audiences, creative placements, for the best possible ROAS and CPA
  • Work closely with the BI team to create and upload re-targeting and prospecting audiences based on value segments
  • Identify promotional opportunities liaising with internal teams to configure, implement and measure promotional initiatives across your channels
  • Define and regularly share KPI reports for each Paid Media channel, reporting performance to key stakeholders


What you’ll need:


  • Proven experience working across Paid Search which includes the build and optimisation of PPC campaigns in line with clearly defined targets
  • A solid understanding of the principles of effective marketing campaigns and proven experience analysing campaign performance and briefing the wider business on their impact
  • Experience using 3rd party tracking tools such as Google Analytics with an ability to interpret and make data-driven decisions on an-going basis
  • An understanding of digital advertising legislation and codes of practice such as CAP and ASA guidelines
  • Ability to work independently and manage multiple campaigns simultaneously
  • A passion for Sports/Horse Racing or a history of working in online Gambling is advantageous but not essential


We encourage you to apply to the role even if you do not meet all of the criteria Our recruitment team will reach out to you to discuss your background and experience in further detail.


What we offer:


At the Tote you can expect a friendly working environment with a strong sense of teamwork and pride in what we do. Our company benefits package includes:


  • Discretionary Bonus scheme
  • Company Shares Option Plan
  • Contributary pension scheme
  • Life insurance (4 x basic salary)
  • Simply Health Cash Plan
  • Holiday entitlement (25 days plus bank holidays)
  • Confidential 24/7 365 employee assistance helpline
  • Agile and collaborative office environment with free parking, fruit, biscuits, and drinks
  • Regular social events, charity events and volunteering opportunities

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