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Senior Brand Manager

4 months ago

London, UK, United Kingdom Lily's Kitchen Full time

What we’re after: - Senior Brand Manager

Reporting Line: Portfolio Marketing Manager

Lily’s Headquarters: - Goodge Street, Fitzrovia (with hybrid working between the office and working from home)


Equality and Inclusiveness at Lily’s Kitchen: -


At Lily’s Kitchen, we want to build and maintain a values-driven culture of trust and inclusion, one that empowers people safely and comfortably to express every characteristic of their personal identity and experience. We’re committed to supporting and encouraging a diverse and inclusive workforce. That means that whatever your ethnic origin, religion, gender, sexual orientation, gender identity, gender expression, age or status as an individual with a disability, you’ll get all the opportunities, respect and support you’d expect from a passionate business that cares about its people (as well as its pets).


We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, individuals with disabilities and/or other people from underrepresented groups to apply. Lily’s Kitchen is an equal opportunities employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use.



Location: -


This is a hybrid role, with a mix between working approximately 2 days a week (or more if you prefer) in our beautiful central London office (Goodge Street) and working from home.



Your Lily’s Kitchen Promise – Pets, People & Planet :-


Every single member of the Lily’s Kitchen team pledges to uphold our B Corp and broader sustainability strategy personally, within their respective departments, and across the entire company. This commitment is demonstrated through actively advancing areas of responsibility within their teams, adhering to sustainability targets set by the company and departments, actively participating in sustainability discussions and decision-making processes, and fostering a team culture that is deeply passionate about the overall wellbeing of people, the planet and of course, pets.


Aligned with our commitment to being a force for good and championing ESG initiatives, financial compensation and reward is driven by annual objectives and performance, including the successful achievement of a social and environmental objective.



Your place at the Lily’s Kitchen Table: -


As our Senior Brand Manager you’ll be an integral part of the brand. Sitting in the Global Brand Team, you will report to our Portfolio Marketing Manager with a big part of your role collaborating with our Communications Marketing team, International Marketing team, NPD, MDO, Sales, Finance & Ecommerce as well as customer care teams.


In your role, you will manage the global Dog Main Meal portfolio, playing a pivotal role in developing and implementing the marketing plans for your segment. Working across all elements of the marketing mix, bringing the portfolio strategy to life, defining winning product propositions and formulating global strategies in collaboration with the Portfolio Marketing Manager.


You will have end-to-end responsibility for the Dog Main Meal segment, developing the strategy and delivery of the plan to unlock growth for Lily’s Kitchen. Leading the full mix from insight to strategy, through to innovation creation and launch as well as on-going evaluation and analysis of your segment and campaigns.


Overseeing all things Dog Main Meal, you will be the lead on anything related to your segment. You will work in collaboration with our Communications Marketing Manager to ensure claims are compliant across all touch points and are aligned with our master brand positioning.


A confident self-starter you will be able to work autonomously and across functions as well as coaching and supporting members of the global brand team. You will work closely with the other Brand Managers, sharing learnings and recommendations on campaigns & seasonal launches.


You will represent and champion our brand in everything you do, creating consistent content that informs, inspires, and delights our customers.



How will I make a difference?

You will: -


  • Manage the Dog Main Meal portfolio, developing the segment with the Portfolio Marketing Manager through analysing key internal data, category data and consumer trends to support the segment strategy, identifying issues and opportunities in markets to ensure targets are achieved.
  • Develop and execute the vision for Dog Main Meal at a global level consisting of growth of existing range, scoping and developing NPD and growing brand penetration.
  • Own NPD projects, managing NPD from concept to launch through the Gate Process. From clear product briefs, P&L ownership, design management, sell-in presentations and launch assets you’ll be responsible for bringing products to market and ensuring that all stakeholders are aligned.
  • Lead consumer communication plans for your segment and projects, working in collaboration with the Communications Marketing Manager and relevant channel owners e.g. Digital, International, PR & Social to develop integrated campaigns that deliver both marketing and business objectives, exploring best in class practises to connect with target consumers.
  • Continuously measure and evaluate all marketing activity related to your projects to ensure KPI’s are achieved.
  • Support the Portfolio Marketing Manager in delivering monthly portfolio reports.
  • Establish consumer, market and customer insights and make sound strategic recommendations for your segment and projects.
  • Play an active role in the team to drive synergies across International and Communication Marketing teams.
  • Engage with all internal and external stakeholders managing all subjects related to the segment.
  • Build strong relationships with NPD, Finance and Commercial teams.
  • Champion the Marketing Team within the business, celebrating the team’s successes and ensuring the wider business are aware of key activities and results.
  • Champion our BCorp ethos and support with our Impact Report and other BCorp related activities and campaigns
  • Be an ambassador for our social and environmental credentials – seeking opportunities to drive our ‘proper goodness’ content both internally and to consumers about our hard work in this area
  • Ensure any content is aligned with our Ethical Marketing policy



How will I be successful?

  • 7+ experience within premium FMCG Marketing/Brand Management with likeminded brands.
  • Passion for brands, managing the big picture as well as day to day running of the segment.
  • Established experience of annual brand planning, undertaking analysis and converting insights into strategic actions as part of the brand planning cycle.
  • Ability track record in portfolio and product lifecycle management – ability to make lifecycle recommendations backed-up with a data driven rationale.
  • Ability to evaluate campaigns and demonstrate return on investment.
  • Demonstrate strong presentation skills, comfortable targeting a wide audience from customers to internal stakeholders of all levels.
  • Comprehensive understanding of consumer behaviour and market dynamics.
  • Strong commercial acumen and financial analysis skills.
  • A pragmatic and strategic mindset, a real problem solver who can be agile and find creative solutions.
  • Demonstrate effective communication skills and the ability to influence stakeholders at all levels. Approachable with the ability to communicate clearly, effectively and appropriately with other Lily’s Kitchen employees.
  • Excellent relationship building skills - the ability to build relationships quickly is key within Lily’s Kitchen.
  • A can-do attitude and willingness to roll your sleeves up, challenge and be challenged.
  • Enjoy the challenge of working within a fast paced and growing brand.
  • Be self-motivated and likes to be busy
  • Able to be agile and work reactively
  • Excellent time management and organisational skills, capable of juggling multiple projects and varying priorities, working flexibly to hit deadlines.
  • Strong team player who is collaborative in their approach and supports team objectives
  • Lily's Kitchen values will shine through in everything you do.
  • You'll be well practiced at using your initiative, have a can-do attitude and will be keen to learn and grow at Lily’s Kitchen
  • You will be a B Corp advocate and understand the impact your role has on people, pets and the planet.
  • And we hope it goes without saying, that you’ll have a passion for pets



Lily’s Kitchen Story

At Lily’s Kitchen we are pet food pioneers. We are changing the game with our mission to provide proper food for cats and dogs all over the world.

Lily’s Kitchen was founded in London in 2009, by Henrietta Morrison who set out to feed her beloved dog, Lily, food she could trust. Lily’s Kitchen is now the No1 Brand in premium natural pet food, still focusing on the mission to inspire pet parents to feed their four-legged friends natural, proper food for pets.

Lily’s Kitchen was a founding member of the UK B Corp movement and the first pet food brand in the world to achieve B Corp status. Determined to use business as a force for good, Lily’s Kitchen has recently partnered with Dogs Trust to support dogs in need and are proud to lend a paw to charitable causes.

We sell our nutritious natural recipes for cats and dogs in over 1,000 stockists, like Waitrose, Tesco, Ocado, organic food shops, vets, independent pet shops and garden centres all over the UK. We also sell internationally and are now sold in more than 30 countries worldwide.


Our Vision.

We’re all about warming hearts, feeding souls and enriching lives, for both our customers and employees.

Our Values.

We recruit to our values at Lily’s Kitchen: Respectful. Dedicated. Audacious. Passionate. Responsible.

Our People.

We seek out and develop talented people who love to succeed and make a positive difference in everything they do.