Performance Marketing Manager
2 weeks ago
Performance Marketing Manager
Paid search/Paid Social/Programmatic
Salary circa £50,000 to £55,000 maximum.
London. Hybrid working, 2 to 3 days in office in Central London.
Out client is a fast paced and global fintech (investing & Trading, tech focused business) with offices in London, Europe, Asia and the Middle East.
We're seeking a Performance Marketing Manager with a strong hands-on experience in Paid search and Paid Social campaigns (bonus points if you have display too) from agency or client side. As part of the Central Marketing team, you'll collaborate with key stakeholders to shape global acquisition strategies across multiple brands.
Key Responsibilities:
- Develop and implement digital marketing strategies for web and app platforms, aligned with brand objectives.
- Manage all aspects of Paid media campaigns for PPC and Paid Social.
- Work closely with external performance marketing agencies to ensure strategic alignment and best practices in paid media execution.
- Analyse data to optimize campaigns, predict consumer behaviour, and drive decisions.
- Coordinate cohesive campaigns across ad networks (Google, Meta, TikTok, Reddit, Programmatic).
- Utilize automation tools to streamline processes and enhance efficiency.
- Manage budgets for both short-term results and long-term growth.
Qualifications:
You will need 4+ years in performance marketing with experience managing large paid media campaigns across both paid search and paid social. Hands on experience setup, optimization, monitoring, performance analysis, and reporting is essential.
For paid Search - you need to have used tools such as SA360.
For Paid Social background -you need to be able to use Meta Ads and TikTok ads.
- Strong track record of handling marketing budgets across multiple digital channels and global markets.
- Expertise in strategy development and testing to improve campaign metrics.
- Excellent data analysis skills, attention to detail, and ability to work independently.
- Strong communication and presentation, with confident stakeholder management skills.
Desirable Skills:
- Proficiency in ‘test and learn’ strategies for optimization.
- Experience with app performance marketing and integrating brand and product strategies.
- Up-to-date knowledge of digital trends and tools to enhance performance.
Benefits – Great holiday allowance from day 1, performance related bonus, Flexible working hours, Private Medical Insurance, flexible benefits scheme.
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