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Marketing Manager

3 months ago

Derby UK, Derbyshire, United Kingdom Forward Role Recruitment Full time

Role: Local Marketing Manager- Retail- offering up to 45K

Based in Derby twice per week with travel required to stores nationwide


About the Company:

Highly reputable retailer within the automotive industry, who will soon be celebrating their 26th Anniversary. They believe that by creating a fantastic place to work for their employees, it will create the best possible experience for their customer's, which will in turn fuel the growth of the business and produce incredible careers and opportunities.


You will be joining the business at a truly exciting time as the business embarks it's journey through a digital transformation and continue with their expansion plans across the UK.


About the role:

  • Actively understand the local catchment areas for each of the existing and new stores, pulling data and insight together, seeking out trends and data, analysing competitor and store activity
  • Provide the wider team with relevant information/strategies to activate local media BAU plans. Provide new insight to relevant parties as environments, stores and competition change
  • Drive sales performance in the focus stores, by identifying the biggest opportunity stores, which mechanics and relevant activity to do so. This will include proposing, agreeing and implementing new conversion/promotional activation
  • Working with commercial and web development teams to ensure proposed activity is commercially viable and can be delivered across the platforms as well as marketing channels owners to develop and deploy media plans
  • Create and maintain the annual tactical trading calendar
  • Own customer footfall data, sourcing the right partner, ensuring implementation, maintenance and reporting linking to quote/sales performance
  • Responsible for all signage in-store and at supporting locations
  • Working with the ops team to ensure stores have all necessary marketing materials to support their sales processes and customer experience journeys
  • Own product and proposition implementation and updates across the department ensuring all teams are aware of any required information and updates/launches happen on time
  • Produce weekly performance reports and insight to update the wider team on the performance of each store and the effectiveness of the marketing activity
  • Be a central point of contact for and build strong relationships with the store teams
  • Produce quarterly reports to summarise the activity and performance for each store
  • Management of external agencies and suppliers
  • Protect and maintain the reputation and interests of the brand and the business


What do you need:

  • Local retail marketing experience - understanding the merits and restrictions of all marketing channels
  • Experience collating and interpreting data from various analytical platforms such as GA, Facebook Business and Google Search Console
  • POS/signage experience from concept through to execution
  • Experience in the automotive industry would be ideal but retail experience in another sector considered
  • Budget management experience
  • Experience managing and building relationships with external agencies and third parties
  • Great proof reading, copy writing, time management and communication skills are essential