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Digital Marketing Executive

3 months ago

Battersea UK, South West London, United Kingdom Butter & Crust Full time

Butter & Crust is looking for a Digital Marketing Executive


Who Are We?


In lockdown we started delivering bread and pastries to our neighbours. Now thousands of households across London wake up to our freshly baked bundles each weekend.


We've grown rapidly, passing £1m in annual recurring revenues and a successful recent fundraising round provides us with capital runway for several years.


As we expand London-wide in 2024, we're seeking a talented Head of Performance Marketing to join our team. You will report directly into the CEO and will be supported by a marketing executive whose output you will partly manage alongside our Head of Organic Marketing.


⭐ What People Say About Us


  • 'London’s best sourdough loaves and artisanal goods' - Delicious. Magazine
  • 'Sign up immediately, if not sooner' - House & Garden
  • 'The finest sourdough bread and breakfast delivery bits' - Vanity Fair


Role Overview:


As Marketing Executive at Butter & Crust, you will be instrumental in helping us towards our goals. As well as assisting in the creation of paid and organic content, we are looking for somebody to maximise our output in email marketing, and to help us to develop new and innovative ways to stand out in the marketplace. Altogether, your focuses will include:


Helping to Improve our Digital Presence


  • Advertising Content: Creating ads for Meta and other platforms require a different directive to general organic content, and this is an area we’d like to improve.
  • Social Media: Work with the Head of Marketing to ensure that we’re making content which suits our audience and represents us well as a brand. While also staying on top of any fun and emerging trends or aspects we can incorporate into our plans.


Email / CRM Optimisation


  • Data-Driven Improvements: Utilise insights from Klaviyo and other related software to spot opportunities to improve our relationship with customers.
  • Creative Implementation: Ensure that we are using our CRM platform as efficiently as possible when testing new and innovative features.


✅ Your Profile:


  • Experience working across a general digital marketing function
  • Hands-on knowledge of the CRM and email marketing world.
  • A background working on the key social media platforms (i.e. Meta, Instagram) with a working understanding of newer media like TikTok.
  • Strong technical skills with platforms such as Klaviyo or similar CRM tools.
  • An open and welcome communicator that enjoys being a part of a team
  • A creative thinker looking for a place to let their ideas come to fruition


Bonus Points for:


  • Ability to edit video content in CapCut, Adobe Premiere Pro or similar.
  • A personal love for all things baked and delicious


Details:


  • Salary: up to £32k depending on experience
  • Workplace: Our office in Battersea
  • Flexible Working: A schedule that works for you and your team
  • 25 days annual leave + bank holidays
  • An extra day off on your birthday
  • A free weekly Butter & Crust subscription