Marketing Manager
3 months ago
ROLE PURPOSE
Lead the marketing team to develop and implement the Injectables strategic and operational marketing plans for Merz Aesthetics in the UK and Ireland. Provide insights, knowledge, guidance and facilitate the development and implementation of sustainable and compliant short and long-term plans to meet the company’s commercial objectives.
MAIN RESPONSIBLITIES (include but not limited to)
- Lead the development and maintenance of the Injectables short and long-term marketing planning and approval process, ensuring contribution and alignment with Country Manager, Marketing Director, Medical, Medical Education, Digital and Sales
- Lead the implementation of the Injectables marketing plans
- Represent Injectables Portfolio for UK & I at a Regional and Global level, importing and exporting marketing insights and best practices
- Actively contribute to the Aesthetics UK & I Management team, shaping the business
- Lead the performance of the Injectables UK & I Marketing team
KEY WORKING RELATIONSHIPS
- Build and maintain a network of external customers and market influencers to inform strategy and support effective implementation of the marketing plan
- Close cross-functional working across Marketing, Medical and Sales Leadership Team
- Close working relationship with Regional & Global Marketing and Regional & Global Medical Affairs
- Support the team to recruit and retain top quality marketing, market research, digital and PR agencies to assist in the development and implementation of high quality campaigns and materials
QUALIFICATIONS, EXPERIENCE & KNOWLEDGE
- Business/Marketing or life science graduate
- PMCPA representative's exam pass
- Post graduate marketing qualification – CIM or equivalent preferred
- Extensive experience of marketing and people management experience in pharmaceuticals preferred
- Sales experience within the pharmaceutical industry preferred
- Experienced Senior Businessperson commercial signatory (MHRA/PMCPA)
- Ability to understand the Aesthetics environment and adapt to changing customer needs
- Customer engagement skills - ability to understand systems, processes and resources available internally and to bring in the right expertise at the right time to drive commercial sales success
- Excellent planning and prioritisation skills
- Good level of financial acumen
- Advanced presentation skills
- Computer literate with competence in working with data/multiple systems/CRM
- Confident, quick thinking, responsive and solution oriented
COMPETENCY REQUIREMENTS
- Teamworking - Champions working together to create a culture of mutual respect; ensures real collaboration and true involvement. Uses strengths and the expertise of others to create and celebrate team success.
- Passion for results - Demonstrates energy and drive in delivering results. Is proactive in approach and efficient and effective. Focuses on the end goal.
- Personal Accountability - Takes responsibility for self and actions. Takes the initiative and is proactive. Is willing to stand up and be counted and do the right thing.
- Open and Transparent - Gives and accepts regular honest constructive feedback and speaks the truth. Approaches working with others with positive intent. Brings disagreement out into the open and seeks to define solutions that everyone can endorse.
- Developing Self and Others - Takes responsibility and demonstrates commitment to own development. Uses all situations as potential learning opportunities. Supports and encourages others to develop their knowledge and behaviours.
- Innovation - Challenges thinking to bring about improvements. Seeks to gain understanding of a topic and generate new ideas and new ways of working. Is flexible and agile and delivers different and better solutions. Embraces change, learn from mistakes and takes smart risks
ABOUT US
Since creating one of the first anti-wrinkle moisturising creams in 1953, Merz has been a driver in innovation in the field of aesthetic medicine.
We continue to expand our leadership in medical aesthetics through the unique treatment solutions we provide and our global professional training and education platforms. We believe the aesthetic medicine is an integral part of wellness and self-care, and whether a patient’s goal is rejuvenation or prevention, the real outcome of an aesthetic treatment is how they feel.
Merz Aesthetics is committed to advancing medicine in aesthetics, striving to fulfil Merz’ vision: To help people look better, feel better, and live better.
We offer an aesthetic portfolio with a range of treatment options (device and injectables) that allows Healthcare Professionals to use Merz Aesthetics technologies to treat a broad range of patients’ concerns. Our comprehensive product offering ranges from a full line of dermal fillers and skin-tightening and lifting device.
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